DuPont Water Solutions (DWS), a $1.5B global business, focused on solving global challenges in water purification, conservation, and reuse as well as purification solutions throughout the life sciences industries. DWS serves its thousands of customers in diverse markets through three major market segments, Industrial Water & Energy, Drinking Water & Desalination, and Life Science & Specialties.
DWS provides the broadest, proven, end-to-end portfolio of water-treatment and separation technologies for the production and purification of the most commercially important products around the globe. DWS is expanding our participation aligned to the megatrends such as health & wellness, sustainability and digital and we remain uniquely positioned to solve the increasing challenges created by global population growth and increasing water stress.
Reporting to the Global Marketing Leader, Industrial Water & Energy in the DuPont Water Solutions business, the PAC Regional Marketing Manager (RMM), Industrial Water & Energy, will be responsible for setting and leading the implementation of the PAC Industrial Water & Energy regional market strategy, tackling some of the hardest to treat water challenges, identifying new business models and adjacent spaces, and creating a collaborative cross-functional and cross-regional growth mindset throughout the organization.
As a local champion of strategic marketing functional competencies, the RMM will develop the deep understanding or regional market trends, competitive landscape, and needs based customer segmentation by market as well as outline the regional implementation and communications plans. The RMM will be accountable for year-over-year long term growth and for supporting the commercial team with market segment regional insights to facilitate accurate demand planning, pricing, and customer targeting at the segment-technology level. The ideal candidate is expected to personally demonstrate and cultivate, a strong external focus that proactively develops close working relationships with local key customers and partners within the market segments that they support.
The RMM will also be giving the opportunity to be responsible for developing a global where to play/how to win marketing strategy for a global market segment and learn how to write formal marketing plan. They will also lead the global market segment team for that global market in conjunction with a technical lead to align on an action plan around innovation projects and launches, application and case studies, as well as content creation and promotional activities.
This is not a marketing communications role.
Please note our teams do work a hybrid schedule which is 3 days onsite and 2 days remote.
Regional Responsibilities:
- Develop regional execution plans that drive regional sales and profitability growth that are aligned with global market-segment differentially managed strategies.
- Support regional sales planning, forecasting and activities while monitoring performance to adjust tactics and targets, as necessary. Monitor active sales pipeline at the customer level to have clarity on how to drive both short- and long-term growth as well as innovation strategies.
- Develop marketing strategies and execution plans for pricing and route to market, aligned with global market segment strategies, and optimized for regional end-user, OEM, and distributor customer needs-based segmentation.
- Collaborate with regional sales and technology leadership to ensure resources are effectively prioritized and aligned with market segment-technology objectives.
- Evaluate customer needs and preferences to identify market trends, new markets, and new innovations. Drive execution of innovation launches and own resulting regional growth performance.
- Leverage industry knowledge and market research to identify opportunities for regional expansion and providing the sales team targeted customer lists and customer profiles.
- Analyze competitor activities and market trends to ensure DWS stays aware of the evolving landscape and on top of new markets for future growth.
Global Responsibilities:
- Develop/update the where to play/how to win segment market strategies that tie into the DWS business strategy. Develop and document segment marketing plans.
- Set global and regional target pricing working jointly with fellow RMMs and product management.
- Partner with marcom to develop & implement appropriate marcom strategy, including editorials, press releases, webinars, other digital and traditional media as well as thought leadership where applicable, for globally led market segment. Own website content and updates for globally led market segment to be implemented by marcom.
- Develop innovation pipeline for globally led market segment. Act as the project leader and advance critical innovation projects through the stage gate process creating robust business cases and driving programs against externally focused milestones.
- Develop robust launch packages: FAQ, literature, deck, regional implementation plan, target customers by region, communication plan and market plans. Analyze competitor activities and market trends to ensure DWS stays aware of the evolving landscape
Qualifications:
- A B.S. degree is required in a business or technical field; MBA strongly preferred.
- 5-10 years in marketing and business development
- Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively.
- Ability to quickly understand unfamiliar markets through primary research and analysis and develop strategic plans to address those markets.
- A highly motivated and results-driven professional with excellent interpersonal skills.
- A change agent who conveys a sense of urgency and drives issues to closure.
- Demonstrated success in working in diverse, cross functional teams
- Solid organization skills including attention to detail and multi-tasking skills.
- Strong project management expertise. A strategic thinker.
- Excellent written and verbal communication skills.
- Ability to travel up to 25% of time.
- Working in multi-cultural, multi-region experience preferred.
- Preferred experience in water treatment technology or the life science industries
