foptics is a dynamic and innovative company in the optical world, dedicated to offer truly affordable prescription eyewear for the masses! We believe everyone should have the right to see better without being priced out and have higher confidence with a new pair of glasses. Established since 2019 and having served over 50,000 customers from all over the world, we are seeking a talented marketing executive to double down on our marketing efforts and convey our mission. In this role, you will be focusing on both content marketing and performance marketing strategies for a well-rounded marketing approach.

Are you an EMILY?

It’s ok to not know anything much, but are you able to use your resourcefulness, a little bit of naiveness, a little bit of luck to save the day?

If that is who you are, let us show you the world of glasses through our lenses (no pun intended).

Key Responsibilities for this 6 months contract:

Content Marketing (40%)

• Develop and execute content marketing strategies that align with foptics' brand and objectives for foptics’s growth.
• Work with in-house creative designer to conceptualise high-quality and engaging content across various platforms, including blog posts, social media, email marketing, and more to reach audience across platforms.
• Conduct market research to identify relevant topics, trends, and target audience preferences to be relevant to target audience.
• Collaborate with cross-functional teams to gather information and insights for content creation, relaying information as one company.
• Manage and maintain the content calendar, ensuring consistent and timely content delivery to be the optical brand at top of mind.
• Track and analyze content performance using relevant metrics from various social media platforms and adjust strategies accordingly to optimise marketing efforts.
• Manage social media platforms, including community management and influencer partnerships to increase brand awareness and engagement so as to be the brand that is with our customers

Performance Marketing (40%)

• Plan and implement performance marketing campaigns across multiple channels, including digital advertising, SEO/SEM, and email marketing to make the best out of content created.
• Monitor and optimize campaign performance to achieve KPIs and ROI targets. Conduct A/B testing and data-driven analysis to refine marketing strategies and improve conversion rates to know what works and what doesn’t.
• Stay up-to-date with industry trends and emerging digital marketing technologies for career and skillset growth.
• Collaborate with the Creative Designer to design and create compelling ad creatives and landing pages to launch new products and services which will help more people in getting better services, products and vision.

Promotional Marketing (20%)

• Develop, plan, and execute advertising/communication campaigns, exhibitions, collaborations and promotional events to uplift brand recognition and image.
• Make periodical store visits to better understand the business marketing needs and to have on-the-ground experience to craft even more relevant campaigns.

Qualifications:

• Minimum a Diploma in Marketing, Business Administration, or equivalent
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Strong analytical and problem-solving abilities.
• Self-motivated, pro-active and able to work independently as well as in a team.

Career Progression:

With performance exceeding expectations, you can look forward to lead the marketing department as foptics continuously expands in size and markets!

Benefits:

• Competitive salary commensurate with experience
• Flexi-benefits
• Opportunities for professional development and growth within the company
• Collaborative and dynamic work environment
• Employee discounts on foptics products and complimentary eyewear for yourself!

Application Process:

Interested candidates are invited to apply and submit their resume with a cover letter.

Let's chat!