Purpose:
The marketing executive is responsible for both direct student recruitment as well as exploring new business opportunities to help the College increase the enrolment for Diploma courses in the local market.
Responsibilities:
- Prospecting, qualifying, developing and securing new student enrolment numbers.
- In charge of assigned market and responsible for achieving revenue targets.
- Assist in the planning and execution of local recruitment and branding events, such as roadshows, open house and education fairs.
- Follow up on leads through sales visits and telephone sales calls.
- Assist in the planning for advertisements/events to engage the intended target audience for conversion.
- Conduct market research for existing and new products/programmes to increase student recruitment and be abreast of the competion.
- Explore and develop alternative recruitment channels other than recruitment agent channel.
- Assisting in other duties as assigned by Director, Marketing.
