Responsibilities:
Job summary:
Our FMCG MNC client is seeking an experienced and results-driven Senior Digital Marketing Executive to join their dynamic marketing team.
Key selling points
- AWS and Attractive Benefits
- Team Oriented Working Environment
- Professional Growth and Personal Development Opportunities
1. Campaign Management:
- Develop and execute advanced Google Ads and Meta campaigns, including search, display, video, and social media ads.
- Monitor and analyze campaign performance, making data-driven decisions to optimize ad spend and improve ROI.
- Conduct A/B testing to identify the most effective ad creatives, landing pages, and targeting strategies.
2. Strategy and Planning:
- Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals.
- Stay updated on the latest trends and best practices in digital advertising, particularly within Google and Meta platforms.
- Identify new opportunities for growth and expansion in paid media channels.
3. Analytics and Reporting:
- Utilize analytics tools to track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, and conversion rates.
- Provide regular reports and insights to stakeholders, highlighting campaign performance and recommending improvements.
- Set up and maintain conversion tracking to accurately measure the impact of ad campaigns.
4. Budget Management:
- Manage and allocate budgets effectively across various campaigns to ensure maximum efficiency and ROI.
- Work with the finance team under the supervision of performance marketing manager to forecast and plan advertising spend.
Qualifications:
- Only Singaporeans
- A good bachelor’s degree in Marketing, Business, or a related field.
- At least 3+ years of experience in managing Google Ads and Meta Ads campaigns, with a proven track record of driving successful results.
- In-depth knowledge and understanding of Google Ads, Facebook Ads Manager, and related tools.
- Strong analytical skills and experience with tools like Google Analytics, Facebook Analytics, and other reporting tools.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certification in Google Ads and/or Facebook Blueprint is a plus.
Tan Choon Hau
EA Licence No:18C9251
EA Reg ID: R1988835
