Job summary
Our FMCG MNC client is seeking an experienced and results-driven Digital Marketing Regional Exposure Leader to join their dynamic marketing team.
Key selling points
- Supportive work culture that values teamwork and collaboration
- Comprehensive Salary and Benefits
- Good Career Growth and Development Opportunities
Responsibilities:
- Strategy Development: Lead the development and execution of comprehensive performance marketing strategies across multiple digital channels, including but not limited to, paid search, display, affiliate marketing, and email campaigns.
- Campaign Management: Oversee the planning, creation, execution, and optimization of marketing campaigns. Ensure alignment with business goals, target audience needs, and market trends.
- Team Leadership: Manage and mentor a team of performance marketing specialists, providing guidance, support, and professional development to ensure high performance and continuous improvement.
- Data Analysis & Reporting: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare and present detailed reports on KPIs, ROI, CPA, LTV, and other key metrics to senior leadership.
- Budget Management: Effectively manage and allocate the performance marketing budget, ensuring that all campaigns are executed within budget and deliver a high return on investment.
- Optimization & A/B Testing: Lead the implementation of A/B testing and other optimization techniques to continuously improve campaign performance, including testing of creatives, targeting strategies, bidding, and landing pages.
- Cross-functional Collaboration: Collaborate closely with creative teams, data analysts, product managers, and other stakeholders to ensure campaigns are integrated and aligned with overall business objectives.
- Market Research & Trend Analysis: Stay up-to-date with the latest digital marketing trends, tools, and industry best practices. Use this knowledge to drive innovation and maintain a competitive edge in the market.
- Technology & Tool Management: Oversee the use and integration of marketing tools and technologies (e.g., Google Analytics, Google Ads, Facebook Ads Manager) to streamline processes and enhance campaign performance.
- Customer Journey Optimization: Develop and execute strategies to optimize the customer journey from awareness through conversion and retention, ensuring a seamless and effective experience for all users.
- Paid Ads Expertise: Manage campaigns for paid ads on Google and Meta platforms, including Google Performance Max (PMax) and Meta Advantage+ Shopping Campaigns
- Agency Collaboration: Work with performance, marketing agencies to enhance campaign effectiveness and achieve desired outcomes
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in performance marketing, with a proven track record of managing large-scale, multi-channel digital marketing campaigns.
- Demonstrated success in driving significant business results through performance marketing strategies.
- Strong leadership skills with experience in managing and developing a high-performing marketing team.
- Candidates with regional marketing exposure or managing multiple FMCG products will be advantage.
- Advanced knowledge of digital marketing platforms and tools, including Google Ads, Facebook Ads, Google Analytics, and other relevant software.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Strong communication skills, with the ability to effectively convey complex ideas and strategies to various stakeholders.
- High level of creativity and strategic thinking, with a customer-centric approach to marketing.
- Experience in optimizing the customer journey and improving conversion rates across different stages of the funnel.
Tan Choon Hau
EA Licence No:18C9251
EA Reg ID: R1988835
