Summary of Responsibilities:
The main responsibilities and tasks of this position are as listed below, but not limited to these:
- LOYALTY ACQUISITION AND ACTIVATIONS
- Contribute to crafting bespoke experiences for elite-tier members in hotels.
- Collaborate with loyalty teams in designing compelling redemption offers.
- Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting and overall participation in ACCOR Hotels Group’s loyalty and membership programs and initiatives.
- Secure local partnerships that create value for members through existing airlines, financial partners & strategic experience partners, etc.
- Drive hotel recruitment by working closely with Front Office and S&M teams and localising tools to manage and improve acquisition effectiveness.
- Implementation of corporate loyalty marketing strategies at the hotel level.
- Drive member benefits compliance through scheduled and ad-hoc audits, new benefits rollouts and identify training needs.
- Guide colleagues to ensure loyalty-marketing actions are according to corporate/ brand standards and adopt best practices.
- PARTNERSHIP MANAGEMENT
- Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc. To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels.
- Negotiate for contractual terms with partners that benefit the complex
- Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream’s seasonality
- Gather buy-in from partners for new revenue opportuities through building in established rapport with the network
- Drive animation of regional partnership programs within hotels to maximise share of visibility in partner’s communication assets and drive incremental business to the hotels.
- Research and compile market competitive intelligence and partner’s information to build short and long-term local partnership action plans.
- PROMOTION & EVENT MANAGEMENT
- Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach
- Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products
- Co-ordinate and manage marketing project timeline for events and campaigns across hotels
- Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation.
- Participate in related sales & marketing meetings and share marketing action performance and insights and data as required.
- MARKETING PLANNING
- Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales
- Participate in development of marketing plan, A&P budget and marketing audits
- Monitor forecast for all revenue streams to drive relevant marketing activations
- COMMUNICATION RESPONSIBILITIES
- Maintain close and open communication with other departments
- Maintain timely communication with Accor Offices and key partners that can generate leads and provide information
- Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns
- OTHER RESPONSIBILITIES
- Comply with hotel and department policies and procedures at all times
- Assist with any other Sales & Marketing projects as requested
- To carry out other duties as and when assigned by the Management of the Hotel
