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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Senior Category Marketing Specialist / Assistant Category Marketing Manager
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Senior Category Marketing Specialist / Assistant Category Marketing Manager

Heinemann Asia Pacific Pte. Ltd.

Heinemann Asia Pacific Pte. Ltd. company logo

Your new job includes

As a member of our family-owned business, you will be responsible for facilitating all aspects of an activity program and planning of promotions; from getting investment, promotional support, product forecasting, execution, and post-activity evaluation. As a Senior Category Marketing Specialist, you will


  • develop and implement the annual brand activities and promotion strategy for retail and distribution channels, ensuring the smooth and precise execution of the marketing plan.
  • analyse marketing activities and promotions by evaluating sales reports and key metrics, optimising campaigns for effectiveness, and generating comprehensive post-activity reports for stakeholders to maxismise ROI.
  • take ownership of promotion analysis reports to track efficiency and conduct ROI/cost analysis, ensuring optimal outcomes for market investments
  • present and secure cost-effective marketing assets from vendors across all stores and upload promotion briefings to the internal portal and ensure the seamless execution of promotions in-store.
  • foster and maintain strong partnerships with vendors to continuously access new opportunities and secure the best investment and promotional support, enhancing business efficiency and profitability.
  • possess knowledge of the digital landscape to leverage online opportunities and integrate digital strategies to secure investment.


What you should bring along

  • a Degree in Business, Marketing or any related discipline with a practical experience of at least three years in a Marketing function within the Retail or FMCG industry
  • proficiency in using SAP system and Microsoft Office such as Excel, Power Point, Word, Outlook, Visio and Teams.
  • excellent communication and stakeholder management skills with sound financial and strong analytical skills combined with sound business acumen.
  • a pronounced can-do attitude, complemented by the capability to multi-task and the flexibility to handle changing requirements in a fast-paced, dynamic environment.
  • an organised and structured method in working with keen attention to details.

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