We are looking for a meticulous and results-oriented (Senior) Trade Marketing and Events Executive to develop and execute trade and event marketing initiatives to drive brand awareness and product sales.
Responsibilities
- Develop comprehensive trade marketing plans aligned with overall brand objectives, focusing on promoting products and increasing brand awareness through various channels.
- Work closely with the sales and marketing teams to understand market dynamics, customer needs, and channel requirements, to support and execute trade marketing initiatives.
- Plan and execute promotional campaigns, including trade shows, exhibitions and launch events to showcase products and drive sales.
- Develop and distribute marketing communication materials, point-of-sale (POS) displays, and promotional materials to enhance product visibility and stimulate consumer interest.
- Manage trade marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI on marketing initiatives.
- Monitor and analyse the performance of trade marketing campaigns and promotions, using data-driven insights to refine strategies and improve effectiveness.
- Cultivate strong relationships with key stakeholders, including partner, vendors and marketing agencies, to foster collaboration and drive business growth.
- Assist with the development and implementation of CRM loyalty program to enhance customer retention and engagement. Analyze customer data to tailor loyalty initiatives for maximum impact
- Other adhoc duties as assigned by the Management.
Requirements
- A good degree in marketing, business, or a relevant field
- Preferably with at least 2 to 3 years of experience in the FMCG or beauty industry
- Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
- Basic proficiency in spoken and written Chinese required for effective communication with overseas counterparts
- Excellent communication and interpersonal skills
- Results-oriented, resourceful and able to work independently and with teams in a fast-paced environment
- Ability to work under pressure in a fast-paced working environment
- Ability to handle and prioritise multiple tasks simultaneously
