Position Summary:

The Consumer Marketing Manager is accountable for driving Marketing communication strategy, leading, planning and execution of all marketing initiatives to achieve the cluster brands’ objectives.

• Defines Affiliate Consumer Engagement strategy
• Develops 360/ omnichannel CE plan across all media channels (paid, owned, earned), including:
• Key programs, media plans and content strategy and execution (including social, digital content, campaigns, community management and listening)
• Creative briefings
• CRM programming (in partnership with Corporate Marketing)
• Local KOL and Owned Platform Management (FB, IG, YT, brand.com etc)
• Defines the Consumer Journey(s) combining all communication and distribution channels
• Oversees and orchestrates Brands’ digital marketing, social media, CRM, CI and paid media activities to create a consumer focused and consistent brand experience
• Leads and integrates all earned, owned, and paid media and communications across classic PR, ePR, Digital, and Social Media channels for the Brand
• Uses CRM- and CI-based insights to build programs to drive sales and customer acquisition
• Helps to develop the Brand’s CRM calendar and campaigns
• Builds and manages the Brand’s influencer network, presence through blogs, Facebook, and other strategically relevant Social platforms in partnership with Corporate Digital/Social Media Manager
• Leads digital/traditional media strategy development in line with Regional direction
• Ensures all consumer-facing programs/ offers are consistent with the omnichannel expectations of our consumers

Qualification:

• Bachelor’s Degree holder preferably in Marketing with minimum 6-8 years of relevant experience,
• Proficient in Microsoft Office software applications
• Excellent written and spoken communication and interpersonal skills
• Kept abreast on the current macro trends of the market and industry
• Clearly communicates expectations and adapts communication style to suit audiences and objectives
• Respected and enthusiastic leader who draws others to commit collectively and shapes the environment to foster a drive toward achievement, learning and teamwork
• Displays trust and integrity and confronts unethical behavior
• Able to manage emotions and handle difficulty with maturity and composure
• Self-confident and knows own strength and weaknesses, welcomes challenges and leads change even in the face of opposition
• Optimist who remains motivated despite adversity and sees an opportunity rather than a setback.
• Strategic thinker that identifies the implications of macro trends, identifying potential problems and opportunities in both the short and long-term
• Develop creative solutions to overcome difficult problems
• Takes calculated risks to set challenging yet realistic goals
• Persuasive and engaging to effectively garner buy-ins
• Open and adapts behavior to feedback and experience as well as to seek personal improvement
• Poised and well groomed

Marketing Strategy, Calendar and Campaign management:

• Monitors beauty communication and social digital landscape
• Formulates brand marketing calendar, omni-channel marketing programs
• Leads campaign planning, strong & holistic execution through partnering with Corporate Marketing (Social Media, Content, CRM), Education, Commercial and Online teams (OL, B&M, SMC) to align and achieve business goals
• Aligns with Education team for new product key selling points, social storytelling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)
• Leads the Unity omni-channel execution including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion) under given A&P budget to achieve campaign KPIs
• Partners with Corporate Marketing to develop PR/KOL strategies and roadmap
• Partners with Corporate Marketing to develop and execute CSR strategy

Social Digital Marketing and Communication Management:

• Partners with Corporate Marketing to formulate Social Digital/CRM Strategies, develops social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer and monitors community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives
• Partners with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO, and email marketing implementation to generate continuous content to maximize influencers reach to the appropriate fan/social circle base
• Explores opportunities to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs
• Has oversight of the market’s influencer marketing, inclusive of identifying meaningful partnerships to support Brand and product goals

PR/ KOL/ Community Management:

• Works with KOL/ Corporate Communications Manager to decide on local KOLs, relevant PR/Community
• Works with KOL/ Corporate Communications Manager to develop KOL/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights
• Manages relationship with KOLs for regular support and campaign focus, project collaboration
• Implements community activation
• Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns

Marketing Operation Management

• Considers global brand objectives and strategic direction and analyses local market/competitive trends to align with Procdut and Retail Marketing to make product selection, pricing strategy, promotion, advertising, and media planning
• Prepares market/business analysis, evaluates competitive challenges, and identifies opportunities for growth
• Maintains close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
• Evaluates promotion and advertising program, develops consolidated report and recommends improvements or changes
• Monitors and gives direction to Product and Retail Marketing for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering
• Manages the ROI of all marketing campaign and deliver business objectives
• Manages the consistent of all kind of communication throughout marketing campaigns
• Ensures to measure all marketing campaign by data consolidation and analysis
• Responsible for report and analysis on all marketing plans and activities

Budget Management:

• Responsible for budget planning for marketing in alignment with brand budget
• Manages and delivers budget on monthly basis
• Identifies new opportunities to cut down expense by developing new vendors, new material, new innovations
• Declares any risk(s) related to budget to the Brand Manager

Competition Management

• Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly meetings
• Maintains updated record of competitive advertising
• Spends time in the field at points of distribution and all relevant competitors
• Consolidates and analyzes competitive benchmarking in the market

Agency Management

• Works with KOL/ Corporate Communications to define the role agencies should play in our go-to-market strategy
• Owns the social/ digital part of the media brief
• Partners with KOL/ Corporate Communications to manage digital agency relationships, including day-to-day production, as well as campaign budgets and schedules and overall expected results

Consumer Focus:

• Point of contact person for Consumer Care
• Ensures that Consumer is at the heart of product/channel innovation and initiatives
• Ensures information on consumer-affected issues is communicated to the appropriate departments such as quality issues, risk management and recurrent complaints

CRM:

• Works with Corporate CRM to define the Brand’s local CRM campaign priorities, communicates them to Regional Brand Consumer Engagement Director
• Builds annual and quarterly CRM campaign calendar
• Highlights technical and analytical requirements of flawless campaign execution; ensures they are in place for roll-out by working with Corporate CRM concerning analytics and/or Regional Consumer Engagement Manager concerning strategic issues

People Coaching:

• Owns the responsibilities to make team member successful in his/her role by identified strength and weakness and designing some sufficient trainings to develop his/her capabilities
• Provides prompt supports when necessary

Other Managerial Projects:

• Assists Brand General Manager to prepare strategic Marketing calendar and communicates with Regional Brand team through monthly Brand/ Marketing meeting, Brand communications, etc
• Leads and manages Regional and Affiliate stakeholders in term of Marketing issues/ projects
• Works with KOL/ Corporate Communications to leads and manage crisis management if any

Other Tasks:

• As assigned by Brand General Manager

**We regret that only shortlisted candidates will be notified**

Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOLKELLY job application platform - GO. https://go.persolkelly.com/job/apply/8094

By sending us your personal data and CV, you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for account creation in GO and the purposes set out in the Privacy Policy https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with GO’s Terms of Use https://go.persolkelly.com/Tac and the Privacy Policy. If you wish to withdraw your consent, please email us at [email protected]. Please feel free to contact us if you have any queries.

EA License No: 01C4394

EA Personnel ID: R1108331

EA Personnel Name: Janelle Katherine Hoeden