Position Summary:
- The Consumer Marketing Manager is accountable for driving Marketing communication strategy, leading, planning and execution of all marketing initiatives to achieve the cluster brands’ objectives.
- Defines Affiliate Consumer Engagement strategy
- Develops 360/ omnichannel CE plan across all media channels (paid, owned, earned), including:- Key programs, media plans and content strategy and execution (including social, digital content, campaigns, community management and listening) - reative briefings- CRM programming (in partnership with Corporate Marketing)
- Local KOL and Owned Platform Management (FB, IG, YT, brand.com etc)
- Defines the Consumer Journey(s) combining all communication and distribution channels
- Oversees and orchestrates Brands’ digital marketing, social media, CRM, CI and paid media activities to create a consumer focused and consistent brand experience
- Leads and integrates all earned, owned, and paid media and communications across classic PR, ePR, Digital, and Social Media channels for the Brand
- Uses CRM- and CI-based insights to build programs to drive sales and customer acquisition
- Helps to develop the Brand’s CRM calendar and campaigns
- Builds and manages the Brand’s influencer network, presence through blogs, Facebook, and other strategically relevant Social platforms in partnership with Corporate Digital/Social Media Manager
- Leads digital/traditional media strategy development in line with Regional direction
- Ensures all consumer-facing programs/ offers are consistent with the omnichannel expectations of our consumers
Qualification:
- Bachelor’s Degree holder preferably in Marketing with minimum 6-8 years of relevant experience,
- Proficient in Microsoft Office software applications
- Excellent written and spoken communication and interpersonal skills
- Kept abreast on the current macro trends of the market and industry
- Clearly communicates expectations and adapts communication style to suit audiences and objectives
- Respected and enthusiastic leader who draws others to commit collectively and shapes the environment to foster a drive toward achievement, learning and teamwork
- Displays trust and integrity and confronts unethical behavior
- Able to manage emotions and handle difficulty with maturity and composure
- Self-confident and knows own strength and weaknesses, welcomes challenges and leads change even in the face of opposition
- Optimist who remains motivated despite adversity and sees an opportunity rather than a setback.
- Strategic thinker that identifies the implications of macro trends, identifying potential problems and opportunities in both the short and long-term
- Develop creative solutions to overcome difficult problems
- Takes calculated risks to set challenging yet realistic goals
- Persuasive and engaging to effectively garner buy-ins
- Open and adapts behavior to feedback and experience as well as to seek personal improvement
- Poised and well groomed
Should you be interested in this position, please contact Juliana at 9230 6374 your resume directly for fast respond.
We regret to inform that only shortlisted candidates will be notified.
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PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R1879595 Juliana Lin Yuzhen
