THE POSITION
- Development and execution of the regional marketing strategy for Ofev across indications – IPF, SSc-ILD and PF-ILD. The role involves working closely with colleagues across the organization to accelerate Ofev as portfolio to help maximise sales results and build leading brands across the region.
- Enhance market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.
- Drive development of cross functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive acceleration of all indications for our future products whilst ensuring excellent life cycle management and execution of activities for market expansion and growth in the current business. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams.
- Provide support in enhancing market understanding across the portfolio by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies.
- Develop / adapt materials based on the corporate strategy and resources and drive digital initiatives for Ofev portfolio across the region.
DUTIES & RESPONSIBILITIES
- Development and execution of the regional marketing strategy for the brand / portfolio and work closely with colleagues across the organization to help maximize sales results and build leading brands across the region.
- Enhance market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.
- Drive development of cross functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive acceleration of all indications for our future products whilst ensuring excellent life cycle management and execution of activities for market expansion and for growth in the current business. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams.
- Provide support in enhancing market understanding across the portfolio by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies.
- Develop / adapt materials and drive digital initiatives for brand / portfolio across the region.
- Support/drive GTM transformation and adoption of Platforms and Process to enable excellent customer centric engagement.
REQUIREMENTS
- University Degree in Science, Business or equivalent, preferably with a Postgraduate degree in Business Administration
- Minimum of 5 years in strategic & operational marketing
- Proven track record in marketing strategy, branding, and PR
- Marketing experience with Respiratory Therapeutic Area is a must. Experience in Pulmonary Fibrosis / Rare Disease/ Specialty Care/ Oncology is a plus
- Regional marketing experience is a plus
- Has strong marketing planning, budgeting, financial management and analysis skills and able to drive complex projects within tight timelines
- Prior working experience in sales is considered a plus
- Open-minded, a fast learner and proficient in English language
- Special Skills as per Boehringer Ingelheim’s Marketing Competencies Model:
- Business and Marketing Acumen:
- Customer Orientation
- Strategy Development
- Project Management
- Effective Execution
- Relationship Management
- Proficiency in MS Office, Outlook and database application - Ability to engage with Regional Office and Country Stakeholders, strong interpersonal and influencing skills
- Has passion for performance; role model of Boehringer Ingelheim Values
- Ability to travel: the position requires travel to all 9 countries in ROPU ASKAN
