Marketing Executive's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients, and briefing creatives and campaigns. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. The outstanding Marketing Executive should have strong research skills, an analytical mindset, be an excellent storyteller, and be strong in executing plans.
Market Research
- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations
- Managing internal teams/ agencies for the execution of research projects
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
- Conveying analysis and recommendations via presentations and written reports
Influencer Engagement
• Manage and coordinate the creation of influencer PR boxes for product launches.
• Liaise with the internal teams/agency on the dissemination of influencer PR boxes and follow up on social postings.
• Review social postings by influencers.
• Ensure products and postings are delivered on time, and in full.
Digital Marketing
• Liaise with the Commercial and E-Commerce team for planning and execution to set up campaign pages for new launches.
• Ensure all hero images are up to date and product descriptions are correct.
• Ensure the brand website is up to date with e-retailers updated.
• Suggest and implement optimizations of the consumer journey to drive conversion on e-commerce.
• Manage and liaise with the agency for all product reviews and integration on e-commerce sites.
Brand Integration and Partnerships
• Identify events, and collaboration opportunities for the assigned brands in the market to drive trials and engagement with the target consumers.
• Liaise and coordinate with the agency on a PR launch (includes setting up visuals, product placements, and program flow).
Develop Point of Sales Materials (POSM)
• Liaise and coordinate with agency and Sales teams to deploy POSMs in-store.
Marketing Executive Requirements
• Bachelor's Degree in any field and have a strong career interest in Marketing.
• You have a basic appreciation of Marketing fundamentals.
• You are familiar with and passionate about social media tools.
• You are equipped with creative, analytical skills and a solution-oriented mindset, and show the ability to drive innovation and brand growth.
• You have proven project management skills and show initiative and flexibility to handle multiple priorities under pressure.
