1. Marketing Strategy and Campaign Management
- Monitor beauty communications and digital trends.
- Develop and manage the brand marketing calendar and campaigns.
- Coordinate with various teams (Marketing, Education, Online, etc.) to execute campaigns.
- Ensure consistent messaging across all platforms.
- Manage omni-channel execution (e.g., product listings, social media, promotions).
- Collaborate on PR, KOL strategies, and CSR initiatives.
2. Social Digital Marketing and Communication
- Create and implement social media and CRM strategies.
- Develop and localize content for digital platforms.
- Explore and leverage social media trends for better campaign results.
- Oversee influencer marketing and build meaningful partnerships.
3. PR/KOL/Community Management
- Work with KOL/Communications Manager to select local KOLs and manage PR plans.
- Develop and execute KOL/PR strategies and content.
- Manage KOL relationships and community activations.
4. Marketing Operations
- Align marketing efforts with global brand goals and local market trends.
- Analyze market challenges and opportunities.
- Coordinate with Education on program alignment.
- Manage visual merchandising and marketing campaign ROI.
- Report and analyze marketing activities.
5. Budget Management
- Plan and manage the marketing budget.
- Monitor and report on budget expenditures.
- Identify cost-saving opportunities and manage budget risks.
6. Competition Management
- Monitor and report on competitor activities and new product launches.
- Maintain records of competitive advertising.
- Analyze competitive positioning.
7. Agency Management
- Define agency roles in marketing strategy.
- Manage relationships with digital agencies, including production and budget.
8. Consumer Focus
- Serve as the point of contact for Consumer Care.
- Ensure consumer needs drive product and channel innovation.
- Communicate consumer-related issues to relevant departments.
9. CRM
- Collaborate with Corporate CRM on local campaign priorities.
- Develop and manage CRM campaign calendars.
- Ensure technical and analytical support for campaign execution.
10. People Coaching
- Support team development through training and feedback.
- Provide assistance as needed.
11. Managerial Projects
- Assist in preparing the strategic marketing calendar.
- Manage regional and affiliate marketing projects and stakeholders.
- Handle crisis management with KOL/Communications.
Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.
https://go.persolkelly.com/job/apply/8094
We regret to inform that only shortlisted candidates will be notified.
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.
PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R22111375 Chua Jie Lin
