BUSINESS PLANNER - CPD
- Reporting to the Division Commercial Director, ensure Division business building accuracy by following and challenging KAMs sales monthly forecasts, on baseline promotions and launches.
- Develop deep customer knowledge on supply rules and policy, timelines, stock equation…
- Aggregate the total sales forecasts in units and consolidated sales, then analyse all available facts and figures to identify potential gaps.
- Communicate objective feedback, propose adjustment to key stakeholders (GM, Sales, Supply,finance) and validate the sales forecasts, lead the sales forecast monthly meeting.
PROFESSIONAL & TECHNICAL COMPETENCIES
DEVELOP BUSINESS& OPERATIONS
• Adapts brand distribution strategy
• Influences retailer /prescriber
• Manages event & animation
• Follows-up & controls
• Ensures compliance
ENHANCE SELLING & CUSTOMER EXPERIENCE
• Masters brand selling scenarios
• Focuses on customer service
• Manages customer relationship
• Understands Merchandising
FOSTER RETAIL DEVELOPMENT
• Improves on Mystery Shopping
• Manages BA/DA staffing & relationship
• Trains & coaches on selling & service
• Collaborates across functions
MASTERS RETAIL FUNDAMENTAL
• Stays up-to-date with market, consumers & competitors
• Builds on categories Shopper insight
• Leverages Business Drivers
• Pursues Financial optimization
• Optimizes assortment & stocks
