E-COMMERCE GROWTH STRATEGY
•Develop and execute plans to increase online sales, market share, and brand visibility.
•Conduct market research and competitive analysis to identify growth opportunities.
NEW PRODUCT LAUNCH ACTIVATION
•Lead digital launch campaigns for new products, ensuring impactful visibility and engagement.
•Understanding the e-shopper by online behavior, needs, and preferences to create a seamless and personalized e-commerce experience that drives sales and satisfaction.
TRANSACTIONAL MEDIA EXPERTISE
•Manage and optimize media campaigns on platforms to drive sales and e-commerce market share growth.
•Utilize platform-specific advertising tools and strategies to reach target audiences.
KPIs:
•Online Sales Growth
• PDP Conversion Rate
•Ecommerce Market Share
• Product Page Views to Add-to-Cart Ratio
•Conversion Rate
• Customer Acquisition Cost (CAC)
•Average Order Value (AOV)
• Customer Lifetime Value (CLTV
