Responsibilities:
- Influencer Marketing Campaigns: Develop and execute influencer marketing campaigns across social media and offline channels.
- Collaboration with Creative Team: Work closely with the in-house Creative team to drive impactful results across all social channels.
- Industry Relationships: Establish and nurture relationships with key industry partners on social platforms.
- Talent Identification: Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven approach to include nano, micro, macro influencers, and content creators.
- Community Expansion: Expand and nurture the existing influencer community, strengthening relationships through day-to-day communication via email, phone, text, etc.
- Relationship Management: Maintain and create new talent relationships through mailings, gifting, and outreach, ensuring alignment and transparency.
- Performance Targets: Exceed targets in revenue, engagement, messaging, and follower growth by collaborating with social, communications, and editorial teams.
- Budget Management: Manage influencer marketing forecasts, budgets, and optimizations based on business needs.
- KPI Measurement: Measure the success of social media activations through KPIs and forecasting.
- Influencer Calendar: Develop and manage an Influencer calendar to leverage across all social channels.
- Trend Monitoring: Stay informed on pop culture, social media, influencer trends, emerging technologies, and platform updates.
Requirements:
- Min. Degree in marketing related field
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EA License No: 24C2352
EA Personnel No: R24123724
EA Personnel Name: Tiffany Ng Xin Yi
