JOB SUMMARY
The Director leads all marketing and platform operations across Marriott digital activation channels, strategy, process, operations and automation, ensuring business requirements are met to achieve organizational goals. Work with HQ/Continent stakeholders to operationalize marketing technology capabilities and adapt in campaigns and BAU activities.
He/She will be leading the evolution of Marriott marketing orchestration processes across digital channels, consolidating different workstreams that support marketing campaigns and enable the marketers to be more efficient, and increase visibility of workstreams across teams.
CANDIDATE PROFILE
Education and Experience Preferred
- 4-year degree from an accredited university in Marketing or a related field
- 10+ years of relevant professional experience in a digital marketing / platform operations role, demonstrating progressive career growth and pattern of exceptional performance.
- Expertise in working with the Adobe Martech stack include AEM, Adobe Campaign, Target, CDP and others
- Proficiency in key digital competencies including SEO, Google Analytics, and social media channels (Instagram, Snapchat, Twitter, Tiktok, YouTube, Facebook)
- Strong presentation skills
- Experience in project management software is a plus (JIRA, Workfront, Confluence)
- Fluency of English (additional Asian languages would be advantageous)
CORE WORK ACTIVITIES
- Lead consolidation and optimization of marketing orchestration intake process - identify R&R paid/owned channels establishing a clear process for initiating engagement across teams, process automation
- Ensure continent/HQ alignment with the technology roadmap to support scaling and automation of processes (owned channels) across different workflows (i.e. Adobe Workfront, Adobe Target/Campaign, CDP, AJO)
- POC on providing relevant use cases (feedback and prioritization) to support HQ capability building across MAPA and other relevant workstreams aligning with APEC marketing priorities (i.e. Localization, Personalization, Consent)
- Adoption and operationalizing new Martech capabilities in APEC - leading change management efforts in the region in support of transitioning to new ways of working and BAU, resourcing, processes (i.e. Global/Local)
- Lead federated approach discussions with HQ that impacts marketing operations to achieve faster speed to market and cost efficiencies (i.e. co-brand merchandising, AEM landing pages)
- Lead Digital Merchandising/Email/App Push Operations in APEC, resourcing, processes and workflows
- Ensure consistent taxonomy for campaigns across channels and optimized tracking of key kpi’s (i.e Adobe Analytics, Branch)
- Platform POC for feedback/optimizations/escalations on MI Marketing tools impacting APEC marketing operations (DAC, Adobe Workfront/Target/Campaign/AEM, Adobe Analytics, Branch, CreativeX, etc.)
- Ensure compliance to data privacy and other regulations in local markets with MI MarTech tools/data
- Establish relationships and workflows across Legal, Cyber Security and Privacy teams to manage compliance needs across MarTech
- Maintain deep understanding of APEC Marketing goals, KPIs, and feasible tactics/capabilities across owned channels
MANAGEMENT COMPETENCIES
Building Relationships
Coworker Relationships
- Builds credibility with others and encourages strong working relationships.
- Creates a work environment in which others feel comfortable sharing thoughts and feedback.
- Shows awareness of how own behavior impacts others and the work environment.
- Encourages others to work together.
Customer Relationships
- Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
- Clearly explains policies in ways that create strong customer/stakeholder relationships.
- Monitors customer/stakeholder satisfaction and takes appropriate action.
- Resolves customer/stakeholder issues and concerns raised by others.
Global Mindset
- Creates an environment where everyone is valued and included.
- Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
- Acts when others are treated unfairly or are not valued and respected for their unique skills.
- Looks for and uses ideas and opinions from diverse sources.
- Attracts, develops, and retains a multicultural and multigenerational workforce.
- Gives all associates the opportunity to achieve their full potential.
- Organizes activities that promote inclusion.
- Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Organizational Capability
- Ensures the work is organized so it can be effectively completed.
- Continuously improves work processes.
- Brings together the appropriate mix of associate knowledge and skills to complete work.
- Coaches others on scope of technical decision‐making authority.
- Uses meetings and other forums to regularly communicate status of work.
Talent Management
- Provides, seeks, and acts on constructive feedback.
- Develops others by identifying needs and providing resources in area of expertise.
- Uses professional networks to attract top talent in area of expertise.
- Participates in the hiring process and ensures successful on‐boarding of new associates.
Leadership
Adaptability
- Models and coaches others on staying calm and focused during stressful situations.
- Communicates to others why change is happening and how it impacts their work.
- Models flexibility when managing multiple demands and changing priorities.
- Provides resources that help others deal with change and challenges.
- Adjusts team and own priorities when experiencing change or challenges.
- Determines how change impacts stakeholders and communicates concerns to leadership.
Communication and Professional Demeanor
- Clearly presents complex information using different methods.
- Adapts communication style based on the audience.
- Demonstrates active listening to ensure understanding.
- Models and coaches others on appropriately interpreting verbal and non‐verbal behavior.
- Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision Making
- Identifies issues and makes suggestions to solve complex problems affecting daily work.
- Models and coaches others on breaking complex issues into manageable parts.
- Looks for and shares information with others before making a decision.
- Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
- Involves and gains agreement from others when making key decisions.
- Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Learning and Applying Professional Expertise
Applied Learning
- Sets own career goals and identifies developmental areas for self and others.
- Uses resources and challenging assignments to improve performance of self and others.
- Gathers, shares, and uses information about industry and discipline trends and best practices.
- Budgets for training to support associate development, as applicable.
- Coaches and holds others accountable for professional growth.
Business Acumen
- Ensures others understand how their work impacts property and team performance.
- Coaches others on the drivers of performance and their impact on key business and property metrics.
- Shows an understanding of how different customer/stakeholder groups have different revenue potential.
- Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Technical Acumen
- Maintains advanced technical knowledge and skills and models their use for others.
- Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
- Demonstrates and shares expertise in policies, procedures, and legal requirements.
- Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
- Demonstrates and reinforces technical standards and processes to support work requirements.
- Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Managing Execution
Building and Contributing to Teams
- Promotes teamwork by explaining how each associate supports shared goals.
- Builds commitment to team goals by explaining how they support department and property success.
- Works with team members to solve issues and make decisions that impact them.
- Manages disagreements among team members.
- Recognizes department, team, and individual achievements.
Driving for Results
- Creates a team environment that encourages accountability, high standards, and innovation.
- Makes sure others understand performance expectations.
- Sets and tracks goal progress for self and others.
- Monitors the work of others to ensure it is completed on time and meets expectations.
- Breaks down barriers so team members can accomplish their work.
Planning and Organizing
- Prioritizes group activities based on importance, urgency, and impact to goals.
- Manages team workload and delegates assignments appropriately.
- Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
- Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
