About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Job Title
Strategy Director - Media
This role surfaces consumer insights – including those relating to overall trends, audience identification and segmentation, and media consumption – and forms integrated media strategy for a portfolio of multinational/regional clients. The Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans. They are a point of contact for all client business units, aligning strategy with global clients and teams.
Responsibilities
- Expert command of Media Research resources, capabilities, and limitations
- Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories
- Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
- Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media and creative teams on overall media approach for markets across APAC/Global
- Ensure delivery of sound strategic plan recommendations based on clear logic and insights
- Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)
- Contribute and drive development of product working with operations, planning, analytics and other teams
- Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes
- Leverage data and research to identify marketing opportunities and paid media budget prioritization across markets and platforms for B2C segments.
- Establish measurement framework that better reflects business results and boost media planning and creative accordingly.
- Leverage client end to end first party data to build and inform media strategies.
- Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives
- Excellent written and verbal communication skills; solid presentation skills; Authoritative, leadership presence
- Ability to prioritize and organize issues/projects for self and team
Personal Specifications
- Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is an added bonus
- 8+ years of Traditional and Digital Media Planning, Buying, and Management and/or media strategy experience with progressive levels of responsibility
- Demonstrated business acumen and a track record of success in the media services profession
- Strategic thinker, seeing the bigger picture, with ability to analyse everything and think critically when solving problems to come up with unconventional solutions
- Previous leadership and team management experience
- Ability to build great relationships with clients, vendors, and reps
- History of negotiating to get the job done right and track record of success in Media
