We are seeking a talented and experienced Digital Marketing Manager to join our growing team and lead our digital content creation efforts. If you are passionate about storytelling, user experience, and driving engagement through compelling content, we want to hear from you.
Position Overview: As the Digital Marketing Manager, you will be responsible for digital content creation from concept to delivery. You play a pivotal role in ensuring that our content aligns with the company's brand voice, resonates with our target audience, and meets our business objectives. The ideal candidate is a strategic thinker, a creative problem solver, and a collaborative team player with a proven track record of delivering high-quality content.
Key Responsibilities:
1. Content Development
- Develop and execute digital content marketing strategies aligned with the company's goals and target audience.
- Create engaging and relevant content for various digital channels, including website, blog, social media, email campaigns, and more.
- Collaborate with cross-functional teams to understand business objectives and ensure content consistency and alignment with brand voice and messaging
2. Content Marketing
- Plan and execute online advertising campaigns using platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research and optimize content for search engines (SEO) to improve organic visibility and drive traffic.
- Monitor and analyze content performance metrics using analytics tools to identify trends, optimize strategies, and report on key performance indicators (KPIs).
3. Content Management
- Manage and maintain the content calendar, ensuring timely delivery and publication of content across all channels.
- Uphold brand standards and ensure content quality, accuracy, and compliance with legal and regulatory requirements.
4. Social Media Management
- Manage social media accounts to build brand awareness and engage with the audience.
- Develop and execute social media campaigns to promote products or services.
Qualifications:
- Diploma/Degree in Marketing, Communications, English, or a related field.
- Proven experience as a digital content creator or content marketer, preferably in payment technology-focused environment or Web3.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or other design and prototyping software.
- Excellent written and verbal communication skills.
- Experience in content management systems (CMS), email marketing platforms, and social media management tools.
- Familiarity with analytics tools such as Google Analytics, social media insights, and email marketing metrics.
- Experience in SEO best practices and experience with keyword research and optimization is a plus
Join our team and be in the forefront of creating exceptional digital experiences for MetaComp.
