We are seeking a results-oriented Performance Marketing Specialist to drive rapid growth and success to scale our expanding business.
This is a critical role with direct responsibilities and ownership to craft and execute day-to-day performance marketing operations and drive longer term acquisition strategies in Singapore. You’ll be working closely with the rest of the marketing team locally and regionally, as well as the operations, data science and product development teams.
The ideal candidate for this position will bring deep experience on full funnel marketing acquisition on multi-channel campaigns, with a strong focus on quick execution and effectiveness, to drive long-term sustainable growth. You may be based in our Singapore or Kuala Lumpur office for this role.
Responsibilities
- Own monthly, weekly and daily targets for paid acquisition with a relentless focus on delivery
- Develop and run a comprehensive full-funnel performance marketing strategy with an innovation and experimental mindset
- Drive channel growth across all paid digital channels to achieve key metrics
- Know your numbers by maintaining robust tracking and attribution, driving deeper analysis where required
- Efficiently manage marketing budget to maximise outcomes on CPA and ROI
Qualifications and Skills
- Bachelor’s degree, preferably within a related field of Marketing, Math, Engineering or Business
- Demonstrated hands-on experience in driving daily, weekly, and monthly customer acquisition through a broad mix of online channels for at least 3 years
- Showcase an ability to effectively generate leads and manage budgets efficiently
- Well versed with digital ad platforms and tools, working hands-on across SEM, Paid Social, Programmatic Platforms, Affiliate Networks and other emerging platforms
- Experience working in B2C businesses with strong online presence (experience in a startup / fintech environment is a huge plus)
- A strong bias towards data, and excellent analytical abilities to make data-informed decisions
- A combination strong executional power and a can-do mentality to collaborate effectively with a diverse team of high achieving individuals
Other requirements
- You are not afraid of stretch goals and are results oriented, tapping on your creativity to take things to the next level
- You are a scientist, and can run rapid experimentation to fuel creative solutions
- You are an active learner. You are extremely driven for growth both personally and professionally and will proactively propose solutions without being closely managed.
- You are a collaborative team player. We’re a scrappy, close-knit team that supports each other in all things big and small.
- You have a deep, nuanced understanding of the Singapore market, and are ideally based in Singapore or Malaysia.
You are intrigued about Lendela’s business offering. If you’re serious about applying, email [email protected] with your CV and tell us (within 100 words) why you think you’re the right person for this role.
