- Strategy Development: In cooperation with the local subsidiaries develop and implement the e-commerce strategy for the APAC region, aligning with global objectives and regional market needs.
- Platform Management: Oversee and optimize our Brand presence on global and regional e-commerce platforms such as Lazada, Shopee, Tokopedia, and others.
- Sales Performance: Drive online sales performance through effective product listings, promotions, pricing strategies, and customer engagement.
- Product Portfolio: Manage the online product portfolio, ensuring the right mix of products is available and accurately represented across all e-commerce platforms. Coordinate with product management to ensure availability of suitable products.
- Digital Marketing: Collaborate with the marketing & DCC team to plan and execute digital marketing campaigns.
- Data Analysis: Monitor and analyze e-commerce performance metrics, providing regular reports and insights to support decision-making.
- Market Research: Stay informed about e-commerce trends, competitor activities, and market opportunities in the APAC region.
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