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Jobs in Singapore   »   Jobs in Singapore   »   MarTech Content Lead
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MarTech Content Lead

Standard Chartered Bank (singapore) Limited

Standard Chartered Bank (singapore) Limited company logo

Job Summary

We are seeking a highly skilled and experienced Adobe Experience Manager (AEM) Lead to join our MarTech team within an international financial institution. The AEM Lead will be responsible for leading the development, implementation, and management of our AEM platform, ensuring it aligns with the overall digital marketing strategy. The ideal candidate will have extensive experience in AEM, a deep understanding of web content management, and the ability to collaborate with cross-functional teams to deliver scalable digital experiences that drive engagement and conversion.

Responsibilities

· Platform Management: Lead the design, development, and implementation of Adobe Experience Manager (AEM) projects, ensuring they meet business requirements and performance standards.

· Team Leadership: Manage and mentor a team of developers, designers, and content authors, fostering a collaborative environment and ensuring adherence to best practices.

· Project Management: Oversee end-to-end project lifecycle, including requirement gathering, solution design, development, testing, and deployment, ensuring projects are delivered on time and within budget.

· Integration: Collaborate with the broader MarTech team to integrate AEM with other Adobe tools such as Adobe Analytics, Adobe Target, Adobe Campaign, and Adobe Customer Data Platform (CDP) to create a cohesive marketing technology ecosystem.

· Stakeholder Collaboration: Work closely with marketing, IT, and business stakeholders to understand their needs, provide technical guidance, and translate business requirements into technical specifications.

· Customization and Optimization: Drive the customization and optimization of the AEM platform to meet evolving business needs, including the development of custom components, templates, and workflows.

· Quality Assurance: Ensure the highest levels of quality, performance, and security for all AEM implementations, following industry best practices and standards.

· Training and Documentation: Develop and deliver training programs for AEM users, and create detailed documentation to support ongoing platform management and troubleshooting.

· Innovation: Stay current with industry trends and emerging technologies in AEM and digital marketing to continuously improve the platform’s functionality and user experience.

Key stakeholders

· Head of Group Digital and Teams

· Head of Group Data & Analytics and Teams

· Group Digital Banking Management Team

· Group SC Design Team

· Country Product and Segment Heads and Teams

· Country Digital Banking Heads and Teams

· Country Marketing Heads and Teams

· Country Retail Analytics and Teams

· L&C, OR, FCC, GIS, SCM

· TTO: Build & Engineering Team

Other Responsibilities

· Embed Here for good and Group’s brand and values in Singapore / WRB / DS&D; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)

Our Ideal Candidate

· Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field. Advanced degrees or certifications in AEM or Adobe Marketing Cloud products.

· 7 plus years of experience working with Adobe Experience Manager, including hands-on experience with AEM 6.x or later versions in a Bank or Fintech industry.

· Proven track record of leading and delivering AEM projects in a large, complex organization, preferably within the financial services sector.

· Experience with integrating AEM with other Adobe tools (e.g., Adobe Analytics, Adobe Target, Adobe Campaign) and third-party systems.

· Strong proficiency in AEM, including experience with AEM development (HTL, Sling, OSGi, JCR), AEM workflows, and component creation.

· Solid understanding of front-end technologies (HTML, CSS, JavaScript) and frameworks (React, Angular) as they relate to AEM.

· Knowledge of cloud-based deployment and management of AEM in environments like Adobe Managed Services or AWS.

· Leadership Skills: Demonstrated ability to lead and manage technical teams, with strong project management skills and the ability to manage multiple projects simultaneously.

· Analytical Skills: Strong problem-solving skills and the ability to analyze complex technical issues and develop effective solutions.

· Communication Skills: Excellent verbal and written communication skills, with the ability to articulate technical concepts to non-technical stakeholders.

· Certifications: Adobe Certified Expert in AEM is highly preferred.

· Strong attention to detail and commitment to delivering high-quality work.

· Ability to work in a fast-paced, dynamic environment with tight deadlines.

· Strong collaboration and interpersonal skills.

Role Specific Technical Skills

· Organizational Governance

· Banking experience

· Digital Marketing Channels

· Business Acumen

· Business Analytics

· Adobe Experience Manager.

· Adobe Analytics, Adobe Target, Adobe Campaign

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

· Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

· Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

· Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

· Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.

· Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.

· Flexible working options based around home and office locations, with flexible working patterns.

· Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

· A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.

· Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

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