[PICO GROUP, PICO ART INTERNATIONAL] a leading global player in the creation of immersive and engaging experiences. With a strong presence in 34 cities, we specialize in exhibitions, events, conferences, and experiential marketing. Our commitment to excellence and innovation has made us a trusted partner for brands seeking to create impactful experiences.
Learn more about PICO GROUP at: https://www.pico.com/en/
Pico LinkedIn Page: https://www.linkedin.com/company/pico-singapore
Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere. We call it Total Brand Activation.
Position Overview:
We are seeking a dynamic and results-driven Sponsorship & Events Manager to lead our efforts in securing sponsorships and managing IP-themed events. The ideal candidate will have a strong background in event management and sponsorship sales, with a passion for intellectual property (IP) and themed experiences. This role will involve working closely with various stakeholders to ensure the successful planning, execution, and profitability of our events.
Key Responsibilities
Sponsorship Acquisition
- Develop and implement sponsorship strategies to secure funding and support for IP-themed events.
- Identify and approach potential sponsors, presenting compelling proposals to secure sponsorship deals.
- Maintain and build relationships with existing and potential sponsors to ensure long-term partnerships.
Event Planning and Management
- Oversee the planning and execution of IP-themed events from concept to completion.
- Coordinate with internal teams, vendors, and partners to ensure all event elements are aligned and executed smoothly.
- Develop event timelines, budgets, and logistics plans, ensuring adherence to all deadlines and financial constraints.
Client and Stakeholder Management
- Act as the primary point of contact for sponsors, clients, and partners.
- Ensure clear and consistent communication, providing regular updates and reports on event progress and sponsorship status.
- Address and resolve any issues or concerns that arise during the planning and execution phases.
Marketing and Promotion
- Collaborate with the marketing team to create promotional materials and campaigns to drive attendance and engagement for events.
- Utilize various marketing channels to maximize event visibility and sponsorship value.
Performance Analysis and Reporting
- Track and analyze event performance metrics and sponsorship ROI.
- Prepare post-event reports detailing successes, challenges, and areas for improvement.
- Provide actionable insights and recommendations for future events.
Requirements:
- Bachelor’s degree in marketing, Business, Event Management, or a related field.
- Minimum of 5 years of experience in event management and sponsorship sales, preferably in the IP-themed events industry.
- Proven track record of securing sponsorships and managing successful events.
- Strong network of industry contacts and relationships with potential sponsors.
- Excellent communication, negotiation, and presentation skills.
- Strong organizational and project management abilities, with the capacity to handle multiple projects simultaneously.
- Creative and strategic thinker with a passion for innovation and excellence in event execution.
