Merchandisers perform a number of analysis and management tasks to provide the most accurate and relevant information to retailers, manufacturers and others in the supply chain.
Their duties and responsibilities often include:
1) Monitoring sales and identifying any losses or stock wastage
2) Working with suppliers and distributors to negotiate prices and order large volumes
3) Collaborate with executives, marketers and salespeople to set prices that are good for the market and profit
4) Getting to know the customer base and understanding their motivation and sales drivers
5) Reviewing customer feedback to predict sales trends and seasonal stock demand
6) Briefing staff on stock display and rotation to ensure every space is optimized
7) Researching and monitoring industry trends and consumer behavior to anticipate demand and changes in buying patterns
8) Making predictions based on sales data, customer feedback and market trends
9) Assessing the effectiveness of different product displays and store layouts on sales figures
10) Reviewing competitors, including pricing, profit, marketing and other progress
Overall, a merchandiser's goal is to ensure that products are well-presented, available, and appealing to customers, ultimately driving sales and supporting the business's objectives.
