The Marketing Manager contributes to the realisation of the organisation's business strategies by driving its marketing and public relations programmes. He/She is also responsible for directing the organisation's communication plans, generating data-driven commercial insights and monitoring budgets. The Marketing Manager works in a fast-paced, dynamic and digitally-centric environment where he/she is expected to lead the development of appealing marketing concepts to promote the organisation and its products. The Marketing Manager is an innovative, energetic, collaborative and highly adaptable team leader. He/She is digitally-savvy and possesses a strong business acumen with a high level of initiative and capacity to work under high pressure.
Analyse new market trends, business opportunities and market segments in global and local landscape.
Analyse past performance of collections, categories and campaigns to improve marketing effectiveness and ROI.
Assess effectiveness of public relations communication programmes.
Define marketing performance measurements in alignment to marketing objectives and strategies.
Develop content for online platforms.
Develop crisis management action and communication plan.
Develop expense forecast and budget allocations.
Develop marketing campaigns across offline, digital and social media platforms.
Develop website traffic and/or inbound marketing plan.
Evaluate end-to-end customer experience across offline and digital platforms and customer touch points.
Generate ideas and strategies based upon data-driven insights and recommendations.
Manage creative concept of marketing campaigns and communications materials.
Manage crisis management communication plans.
Manage internal and external communication platforms and channels.
Manage offline (traditional) media channels.
Manage organization and/or brand reputation
Manage public relations activities.
Manage social media platforms.
Monitor implementation of marketing campaign.
Plan and manage roadshows, promotions and events.
