Key Job Accountabilities:
· Define the strategic directions and marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
· Define clear messages to present to top management and accompany the teams in the preparation of meetings
· Steer the collection and analysis of consumer and market insights, share findings with Travel Retail Zone to ensure the consistency of new product development with Travel Retail APAC needs (Travel Retail Exclusive Sets development for Chinese PAX)
· Take ownership of international launches to create the right angle of attack locally to build integrated, engaging consumer brand experiences in the Travel Retail channel.
· Supervise the entire development process and the respect of deadlines
· Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
· Mobilise other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy
· Ensure perfect execution in store of the marketing and retail strategy (Merchandising, planogram, quality of service) in the Point of sales
· Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
· Build, develop and manage your team, train them and develop their marketing expertise and know-how
· Recruit, develop and manage team. Ensure development of expertise and know-how in marketing team
Key Skills:
Market & Consumer Insight
· Identifies market drivers
· Translates trends and consumer knowledge into meaningful insights
Brand Development
· Thinks brand strategy
· Imagines disruptive products & services
· Develops integrated campaigns that work
· Integrates retail & shopper expertise
Activation Excellence
· Delivers excellence with agility and rigor
· Integrates sustainable, business consciousness
Collaborative Leadership
· Creates collaboration for bigger success
· Shares & leverages best practices
