The candidate will be responsible for the business development activities for the Workplace Banking department. Workplace Banking provides Consumer Financial Services to the staff of our corporate customers.
- Cross-sell client value proposition to acquire new-to-bank customers.
- Promote take up of 360 accounts and/or other Personal Banking / Premier Banking products such as CASA, cards, personal loans, secured loans.
- Engage corporate customers to run events (eg Lunch Talks, Staff Bazaar) at their workplace.
- Curate engagement journey for the prospect companies. Organizing the events, preparing marketing collaterals, and managing the logistics.
- Manage the relationship with the corporate customer. Encourage ongoing and recurring business engagement and opportunities.
- Know each corporate customer and work on effective Electronic Direct Mail (EDM) to encourage sign ups.
- Manage the relationship with the various channels at OCBC Bank Global Commercial Banking and get warm referrals to their corporate customers.
- Manage the relationship with the Branch Banking network to help build ecosystems via our Community Banking initiative.
Requirements
- Degree or Diploma required.
- Good business development acumen.
- Prior relevant experience in Workplace Banking or B2B/B2C sales will be an added advantage.
- Good effective communication skills, analytical and logical thinking.
