Job Responsibilities
1. Digital Marketing Strategy and Execution:
- Plan, execute, and optimize digital marketing campaigns, including SEO/SEM, email marketing, social media.
- Develop dynamic social media presence, ensuring alignment with brand objectives and audience engagement.
- Manage marketing databases, ensuring effective segmentation and targeting for maximum campaign impact.
2. Performance Measurement and Optimization:
- Analyze and report on the performance of all digital marketing activities against ROI and KPIs.
- Utilize data-driven insights to continuously refine strategies, optimize marketing spend, and improve performance.
3. Growth and Innovation:
- Implement innovative growth strategies to increase brand visibility and drive customer acquisition.
- Lead the development and execution of creative marketing campaigns across various organic and paid channels, including content creation, PPC, event management, and lead generation.
4. Cross-Channel Campaign Management:
- Coordinate end-to-end campaign management, from initial ideation through to execution and analysis.
- Experiment with diverse acquisition channels to reach target audiences, including content marketing, social media, publicity, and performance-based marketing.
- Implement strategies that improve customer journeys, engagement, and conversion rates.
Role Requirements:
- Bachelor's degree in Communications, Public Relations, Marketing, Digital Marketing, or a related field.
- Minimum 5 years of experience in digital marketing, with a proven track record of managing SEO/SEM, marketing databases, email marketing, social media, and/or client events.
- Strong analytical and data-driven mindset, with a passion for continuous learning and innovation
- Proven creative and strategic thinking abilities, with experience in crafting compelling marketing messages and campaigns across various channels.
If you are keen to explore this career opportunity, kindly send a copy of your resume to [email protected] or simply click the button to APPLY NOW! We regret that only shortlisted applicants will be notified.
Chan Ku Ci - R22111446
EA License No: 16C8261
