The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
We are currently looking for a Senior Campaign Delivery Manager to join us. You will be responsible to oversee the entire end to end of campaign management process to support GroupM agencies and clients.
The Campaign Delivery team (CDT) creates an effective link between the client facing Agency teams and the GroupM Services teams. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPIs timely and through embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.
Reporting of the role
This role reports to the head of CDT.
3 Best Things About The Job
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.
Measures of success
In three months
- Understand client’s business goals and marketing objectives and the role campaign delivery team plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
In six months
- Continually building test and learn frameworks across all delivery channels
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with campaign delivery reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
- Independently respond to all day-to-day queries
In twelve months
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to campaign delivery strategies across new business pitches
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Responsibilities of the role
The following are the responsibilities of the GroupM Services Campaign Delivery team and the varying degree of complexity is subject to individual job level:
- Ensure understanding of all GroupM Agencies brand portfolio, deliverables and campaign KPIs.
- Strong understanding of media behaviors and how the target audience interact with specific channel delivery and ensure common understanding across GroupM Services
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Provide technical perspective in client meetings when specific expertise is required
- Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice Agencies on campaign improvements
- Maintain and comply with finance processes (such as month end reconciliations), GroupM policies and procedures.
Responsibilities at Individual Job Level
- Serve as key point of contact on brief delivery responses and work with GroupM Agency Planner in developing tactical strategies/responses
- Compile all necessary media recommendations (i.e. media schedules) from respective GroupM Services Buying teams
- Oversee end-to-end project management of campaign brief and delivery
- Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
- Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all GroupM Agencies and GroupM Services Buying teams
- Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
- Assist GroupM agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
- Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations
- Identify new product opportunities that will enhance clients’ digital front
- Roll out test and learn initiatives to drive continuous improvements in campaign performance
- Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
- Any other project or tasks as assigned from time to time
What you will need
- Bachelor’s degree, or equivalent diploma, in disciplines as STEM, Digital Advertisement/Media, Mass Communication or relevant experience
- 5+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic)
- At least 1 year within internal/external engagement capacity
- Strong experience in end to end project/campaign management
- Solid understanding of digital media ecosystem and technology
- Project management and ability to handle multiple stakeholder levels
- Able to effectively develop and motivate people to achieve joint goals
- Meticulous attention to detail and effective communication skills
- Able to efficiently prioritize and delegate tasks in
Desired Knowledge Skills and Attitude
- Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
- Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients
- Ability to influence without authority
- Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
- Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
- Relationship skills and aware and respectful of diversities
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
