Job Description
- Develop global brand strategy to position House of 28 as the go-to platform to shop the best in fashion, beauty, and homeware brands from Asia.
- Translating & implementing a new brand guideline for House of 28 and any other new brands under the Company.
- Managing and planning digital contents with brand holders and help coordinating with regional teams.
- Working with e-commerce team on ensuring all online content and copywriting adheres to the brand direction.
- Work with Public Relations team on ensuring positive brand positioning & coverage among local and international media, manage KOL partnerships and coordinate Public Relations requests.
- Leading to share any feedback on market and competitor trends, 360 activations brand launches and marketing initiatives.
- Driving digital strategies to demonstrate strong online activation and amplification to boost digital performance to deliver KPIs.
- Ensure effective implementation of brand advertising, promotion, and media plans; evaluate and report on efficiency and performance.
- Defining short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan to ensure both offline and online stores are integrated well.
- Collaborating internal teams & external agencies to ensure the creative and innovative deliverables.
Job Requirements
- At least 2 years of work experience in communications, marketing, content creation; with good grasp of written, editorial and oral communications
- Good grasp of written, editorial and oral communications
- An eye for photography and graphic design
- Added advantage for those with knowledge / skill /experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO
