We are seeking a creative and detail-oriented Web Designer with a strong visual eye to join our team. The ideal candidate will collaborate closely with our marketing team, guiding the creation of all visual content, including ads, social media posts, and website visuals. You will play a key role in shaping the visual identity of our company and ensuring our online presence is both stunning and cohesive.
Key Responsibilities:
1. Develop a Strong Visual Identity:
- Lead the visual design for our website, social media, and digital marketing assets.
- Create a cohesive and attractive visual look that aligns with our brand values and appeals to our target audience.
- Collaborate with the marketing team to maintain consistency in branding across all platforms.
2. Design for Web & Digital Platforms:
- Design visually appealing, user-friendly web pages that enhance the customer experience and drive conversions.
- Regularly update and refresh website visuals to keep the look modern, engaging, and on-brand.
- Optimize website design for performance, ensuring fast load times and mobile responsiveness.
3. Guide Visual Content Creation:
- Work with the marketing team to develop visually compelling content for ads, social media, email marketing, and more.
- Provide creative direction and ensure high-quality visuals across all digital channels.
4. Collaborate on Social Media & Ad Campaigns:
- Design graphics for social media campaigns that are eye-catching and engaging.
- Develop creative concepts for online ads that attract attention and drive engagement.
5. Support Overall Branding Efforts:
- Help establish and maintain a consistent brand image, visually communicating our message and values.
- Ensure that all visual content contributes to building a strong and recognizable brand.
6. Innovate & Improve Visual Strategy:
- Continuously bring new ideas to improve the visual impact of our content.
- Stay updated on industry trends and design best practices, ensuring our brand remains competitive and fresh.
Qualifications:
• Strong design skills with a portfolio showcasing web and digital design work.
• Expertise in design software (e.g., Adobe Creative Suite, Figma, Sketch).
• Experience designing for web and social media platforms.
• Understanding of user experience (UX) and responsive web design.
• Excellent attention to detail and ability to balance creativity with brand consistency.
• Strong collaboration and communication skills to work effectively with marketing and other teams.
