Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote our training and study abroad programs.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Oversee the creation of engaging content for various platforms, including social media, website, newsletters, and promotional materials.
- Conduct market research to identify trends, opportunities, and competitor strategies.
- Collaborate with the admissions team to align marketing efforts with enrollment goals.
- Build and maintain relationships with partners, schools, and educational institutions.
- Organize and participate in promotional events, workshops, and webinars.
- Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Lead and mentor the marketing team, fostering a culture of creativity and innovation.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
- 5+ years of experience in marketing, preferably in the education or consulting sector.
- Proven track record of developing successful marketing campaigns that drive student enrollment.
- Excellent communication and interpersonal skills, with the ability to work collaboratively.
- Creative thinker with strong analytical skills and attention to detail.
- Proficient in marketing software and analytics tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Passion for education and a commitment to helping students succeed.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunities for professional development and career advancement.
- A dynamic and supportive work environment.
- The chance to make a meaningful impact in the lives of students.
Interested candidates should submit their resume and a cover letter outlining their qualifications and relevant experience to [email protected]. Please include "Marketing Director Application" in the subject line.
