Tasks & responsibilities
- Develop and implement marketing strategies that incorporate storytelling to promote our products/services.
- Create engaging content for various marketing channels, including social media, website, and email campaigns, using storytelling techniques.
- Collaborate with internal teams and external vendors to ensure storytelling is integrated into all marketing materials.
- Monitor and analyze the effectiveness of storytelling in marketing campaigns and make adjustments as needed.
Qualifications & experience
- Bachelor's degree in Marketing, Communications, or a related field.
- Excellent written and verbal communication skills in English and Chinese.
- Strong storytelling skills.
- Strong organizational and time management skills.
- Ability to work effectively in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Experience in digital marketing and social media management.
- Knowledge of graphic design software (e.g., Adobe Creative Suite).
- Familiarity with marketing analytics tools (e.g., Google Analytics).
