Job Summary
This role is responsible for working within the Global Affluent Segments and working on 2 major affluent banking propositions:
- Next Gen Programme: Building out a Programme targeted at Banking the next generation (young adults) of the Bank’s Priority and Priority Private clientele. The goal is to create a value-driven offering that nurtures long-term client relationships, by engaging early the future inheritors and equipping them with the financial knowledge and tools they need.
- Besides this primary responsibility, the role holder will also be working closely with the Personal Segment on Segment Continuum Up-tiering programme to enable quality upgrades to Bank’s Priority Banking segment, and sustaining the value through the client lifecycle.
Strategy
Next Gen Programme design and development:
• To develop and manage a holistic Next Generation programme aimed at engaging the next generation of Bank’s affluent clients.
• Through primary and secondary research, understand and map out client needs and opportunities / gaps in the market
• Develop/package solutions that enables Standard Chartered to bank the children of affluent clients. This will include:
- Identifying product solutions that tap into the needs of parents and children to provide banking solutions to their children
- Developing the enablers & partnerships for legacy planning ecosystem
- Holistically recognising the household / family relationship and leverage that as a draw to engage & broaden the relationship
• Partner with cross-functional teams (e.g., product, technology, marketing) to bring these solutions to market
• Incorporate the latest trends in family wealth planning, inheritance strategies, and generational wealth transfer into the programme
Up-tiering segment continuum
• Enable and accelerate “Quality” client upgrades to the Bank’s Affluent segments
• Ensure the smooth transition of up-tiered clients, via a seamless handoff process and relevant client engagement interventions
Key Responsibilities
Business
Next Gen Programme
• Develop and implement multi-market engagement programmes to build relationships with the children of current HNW clients, through workshops and events
• The responsibility will also include evaluating and establishing potential partnerships to anchor such engagement programmes
• Collaborate with market and Group functional stakeholders to integrate the programme into existing segment offerings, as relevant in the market
• Benchmark the programmes and offers continuously to competition and market requirements
Segment Continuum up-tiering programmes
• Collaborate with markets on focussed AUM build and new money generation actions and initiatives.
• Design and implement engagement programs, events, and campaigns to deepen relationships with newly up-tiered clients
• Develop loyalty and retention strategies that reinforce the value of remaining within the bank’s affluent and wealth management ecosystem
• Lead the collaborative effort to build a differentiated segment onboarding experience
Processes
Responsibilities:
• Establish success metrics and track outcomes - client participation, financial results, satisfaction, and long-term retention, etc.
• Managing and executing the given budget towards proposition and engagement initiatives, and managing the associated governance
• Ongoing control monitoring of the minimum control requirements set out in the policy and procedures to ensure that if a key-control activity stops working, or operates outside its normal operating conditions, it will be quickly detected in the ordinary course of line management
Next Gen Programme Management
• Lead the end-to-end execution of the next gen programme, including pilot phases, market prioritisation, and rollout & scaling
• Regularly assess the programme performance and make data-driven improvements based on client feedback and market trends
Up-tiering client initiative:
• Develop a robust engagement and hand-off process to manage the client movement across the continuum (both ways)
Skills and Experience
People & Talent
• Lead through example and build the appropriate culture and values, embedding a high level of team engagement
• Strike effective partnership with market stakeholders (such as segment, distribution, product and marketing teams) and external partners to build the proposition, drive engagement initiatives
Risk Management
• Manage changes and reporting of the Operational Risk Framework (ORF), where applicable
• Ensure consistent implementation of agreed risk and control monitors across markets
Governance
• Ensure awareness and understanding of the regulatory framework in which the Group operates and the regulatory requirements and expectations relevant to the role
• Deliver effective governance in compliance with applicable internal policies esp. with regards to contracts, vendor and partner management etc.
• Develop a strong conduct, risk and control environment to minimise operational loss and audit failures
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Lead the country / business unit / function team to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
Key stakeholders
• Group Affluent team members
• Market Affluent VCGMs and Segment Heads
• Wealth Solutions’ and Retail product teams
• WRB COO Team, Conduct, Risk and Governance
• WRB Marketing
• WRB Data, Digital and Analytics teams
• Legal, Audit and Compliance, where relevant
• External vendors and partners, as relevant to the initiatives / actions
Other Responsibilities
Help in embedding Business Change Management
• Set-up a full-scale accurate and timely financial dashboard for HNW/PP, and embed into MIS platform
• Development of analytics framework, in partnership with SCMAC
• Manage stakeholder engagement (global and local) at all seniority levels to enhance the client experience and quality of engagement
Our Ideal Candidate
- Bachelor's or Master’s degree, preferably in management. Professional qualification in data / wealth management areas such as investments, insurance, etc. will be an added advantage
- 5+ years’ experience in banking / financial services. Including products, segments, data analytics fields
- Experience in Segment Management and / or direct experience in running Next Gen initiatives will be an added advantage
- Experience in working with multiple markets / multi-market projects / multi-stakeholder initiatives
- Experience in business analytics and client insights mgmt
- Experience in Retail Banking and Wealth Management products and sales, desirable / preferred
- Proven ability to work with diverse teams globally and effectively collaborate with a wide range of stakeholders
- Proficiency in Excel, PowerPoint, while proficiency in data scripts & programming will be an added asset
- Project and Programme Management skills to monitor specific projects and take ownership of issues and tasks
- Ability to work independently to strict timeframes, focused, organised and results-oriented
- Good presentation, time management, negotiation and influencing skills
- Fluency in written and spoken Standard business language is a must, given the multi-market engagements that is needed; Understanding of Mandarin and/or Cantonese languages will be nice-to-have qualities that will help on the job as the incumbent will be supporting the Chinese Market.
Role Specific Technical Competencies
- Affluent Products Knowledge
- Understanding of Wealth Management & Advisory
- Ability to analyse data and insights
- Understanding of affluent segments and market landscape
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
