Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
Building from the huge success in the US, where Shark is the No.1 vacuum cleaner brand and Ninja the No.1 small kitchen appliance brand, SharkNinja is on a mission to expand its APAC business with markets across the region scaling rapidly. We have taken over this market from our previous distributor, so that we can run it directly and drive strong growth behind new innovation and investments.
As we continue to grow, we are excited to add a Marketing Manager, SGMY to our team. This role will be based in Singapore but will have responsibilities spanning both SG and MY.
Responsibillities
- To plan, lead and execute the brand building and communication strategy for a brand portfolio to drive incremental sales growth, share gains and growing brand awareness.
- Develop the detailed brand marketing plans & 12 month campaign calendar ensuring coordination of efforts between marketing, sales, social media etc.
- Collaborate with the wider marketing team, including one direct report, to execute these marketing plans to the highest possible standard, keeping a watch on delivering ROI.
- Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives.
- Collaborate with internal and external partners to execute go-to-market strategies for new product launches, including defining the priority for launches, budget to invest, creative strategy, media plans, owned and earned channel strategies, and trade execution
- Lead the development (& adaptation) of effective brand communications including TV, Print, Digital etc.
- Effectively manage key external agencies – social, digital, media agency, etc.
- Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through.
- Work effectively with the regional & global team to ensure that there is alignment and consistency across markets wherever possible and sensible.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements
- Bachelor’s Degree in a relevant subject
- Minimum of 8 years of experience
- Excellent stakeholder management abilities, able to build commitment to strategy and direction and build networks across the business and externally
- Entrepreneurial flair with a drive for business results. Commercially and financially astute with sound business judgement
- Superb attention to detail; material produced is meticulously executed
- Broad thinker with strong analytical skills; ability to use market analysis to identify potential opportunities
- Strong digital knowledge with the ability to combine traditional marketing with social media, to recognize the impact of digital influencers and to be able to provide input into content creation.
- Energetic, engaging and positive, with excellent communication and interpersonal skills.
- A CPG background is preferred, also open to non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience.
Your role in leading our success drivers & representing our unique mindset:
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT.”
