About The Group
Founded in 2002, Global Schools Group is a Singapore-headquartered, community-oriented
education institution whose mission is to cultivate and nurture young minds into global leaders of the future and is significantly contributing to achieve significant learning outcomes for every child. In the last two decades, GSG has grown to 64 campuses in 11 countries. Our seven international schools are spread across Southeast Asia, the Middle East, South Asia, and East Asia. Global Schools Group (GSG) is an education pioneer with a network of premier international schools. The Foundation schools infuse the best educational approaches from around the globe into a unique pedagogy which imparts value-based learning that goes beyond academics. The 64 GSG schools are spread across 11 countries in ASEAN & South Asia, Middle East and India which provide world class education to over 45,000 students from 70+ nationalities. The schools offer various curricula, including IB, Cambridge and CBSE.
Job Purpose
The role holder is responsible for providing leadership to the Marketing function and supporting the GSG Senior Management in developing marketing strategies, policies, and procedures for the region –Malaysia, Japan, Korea, Cambodia & Philippines covering all GSG Schools.
Key Responsibilities
Leadership
- Leads the marketing team in the region.
- Works with Global Marketing Head on specific regional marketing goals and objectives
- Works with Global Marketing Head to define and develop the marketing and brand strategy for all brands and campuses in the region and oversee the implementation of the same
Financial
- Develops a clear understanding of the financial KPIs and key success indicators.
- Interacts with country marketing leads to formulate and supervise the country-wise marketing budget.
- Evaluates productivity and marketing strategies’ return on investment (ROI)
Functional
- Owns and ensures generation of demand and leads based on business requirements in the region.
- Drives and leads Digital and Offline Marketing in all the campuses in the region.
- Ensures the implementation of all local marketing campaigns and alignment with the global brand – GSG. Constantly engages in tracking industry and competitors in the regions and shares competitor analysis reports on a regular basis.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Develops the annual marketing calendar for the geographies.
- Plans, manages, and reports on progress and budgets for the marketing activities, campaigns, and events for the geographies.
Job Description
- Derives critical insights from marketing data from the local marketing teams to implement greater efficiencies in operations in the regions.
- Stays abreast of best practices in the industry and competitors’ activities
Interaction
- Communicates the annual budget and marketing calendars to the local marketing teams in the regions.
- Builds strong networks and maintains good working relationships with internal and external partners to keep abreast of the current business climate and macroeconomic trends.
People Focus
- Leads the recruitment, selection, orientation, and training of employees in the team.
- Builds and manages high performing teams within the function by providing leadership, role clarity, training, and career development opportunities.
JOB REQUIREMENTS
Minimum Qualifications
- MBA / Post Graduate Diploma in Management Experience
- 10 -15 Years of relevant Experience post qualification.
- Experience in Education sector will be preferred
- Experience in managing and leading teams.
- Working Days • 5.5 days • On-site
