Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?
Join us on an exciting journey to accelerate business growth via recruiting new consumers and shoppers into the LEGO brand across India & Emerging Asia!
Core Responsibilities
The Brand Manager leads the development and execution of highly effective marketing programs that drive significant consumer sales growth across priority India & Emerging Asia markets. More specifically, you will:
- Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
- Collaborate strongly with multiple collaborators including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing teams
- Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors
- Lead relationships with external media agency and IP partners to generate strong and sustainable demand
- Develop a comprehensive view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
- Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
- Contribute to short-term planning to meet consumer sales goals for the month, while also considering long-term strategies to implement the global strategy in our markets
Critical Metrics would be:
- Consumer Sales
- Active Consumer Base (Penetration)
- Brand Strength
Play your part in our team succeeding!
This role is in India & Emerging Asia business unit (IEA BU), covering 11 markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). Overall focus is to accelerate business growth via recruiting kids and adults and rapidly growing footprint across retail channels.
This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing – all reporting to the Marketing Director for the BU. There are also global functional marketing teams that provide toolkits and guidelines for various campaigns to support BU marketing efforts.
Do you have what it takes?
- Bachelor’s degree in business/marketing or equivalent experience
- Validated 7 years of experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
- Strong strategic, digital and comprehensive end to end thinking – ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial attitude
- Fundamental understanding of digital marketing and eCommerce
- Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
- Strong ownership & Can-do demeanor
- Excellent communication and presentation skills with analytical mind
- Strong project management skills
- Ability to build alliances and partnerships with external partners through excellent negotiation skills
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Interested applicants can apply on our LEGO Careers Portal at this link: https://www.lego.com/en-sg/careers/job/brand-manager-4567f28cbedb100089bb56c48c580000
