Job type: Full-Time/Career Trial Position
Company: Logiscool (Hougang branch)
Job Summary
We are seeking a creative and tech-savvy Marketing Associate to join our team at Logiscool, an early-stage growing coding and robotics enrichment centre. The ideal candidate will spearhead our social media management and content creation, with the primary goal of building organic content to enhance brand visibility, awareness and engagement to drive sign-ups. You will work closely with the our core team to drive end-to-end development and execution of our social media strategy, creating organic content that aligns with our mission to make digital literacy for young children accessible, relatable, fun and engaging.
Key Responsibilities
- Social Media Strategy: Work with the core team to develop the overarching social media strategy.
- Social Media Management: Develop, manage and execute our social media content strategy across platforms (Facebook and Instagram).
- Content Creation: Produce high-quality, engaging posts, graphics, and short videos to drive engagement.
- Audience Engagement: Build and nurture an online community by responding to comments, messages, and interacting with followers in a timely manner.
- Campaign Planning: Assist in planning and executing social media campaigns, promotions, and events to drive course sign-ups.
- Brand Consistency: Ensure all content aligns with our brand voice and messaging.
- Performance Analysis: Track and report social media metrics, analyze performance, and adjust strategies accordingly.
Requirements
- Diploma and above in business, marketing, design or a related field.
- At least 1 year of experience in social media management and content creation. Fresh graduates with relevant experience may apply as well.
- Avid user of social media (Facebook, Instagram, Lemon8, TikTok etc.) - understanding current trends and best practises
- Experience with graphic design tools (primarily Canva, experience with Adobe is a plus)
- Ability to work independantly, not afraid to ask questions and share your thoughts openly
- Not afraid to fail
