Total 2 pr media communications job vacancies in F&B / Tourism / Hospitality category in Singapore (ASAP)

Key Accountabilities 

In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice Area business at a regional level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Regional Sales Product Experts team working closely with the global Practice Area leader and support regional sales team (Specialty Sellers/SS) in collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.  

Core Responsibilities 

Profitable revenue growth 

• Own SA&I revenue and cost OP, driving long term profitable growth. 
• Develop sales plans and strategies to achieve sales goals in collaboration with each regional cluster leader. 
• Manage sales team pipeline and assist in closing deals through strategic intervention. 
• Set quarterly and annual sales quotas.  
• Provide detailed sales forecasting on a monthly basis 
• Own client-level annual operational (OP) planning inputs with the team at the account/geo level with Region Lead and Regional Cluster leaders input. 
• Create sales reports and provide feedback to senior team and region leaders. 
• Drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results. 
• Ensure the team is scoping projects responsibly that meet SAI profitability guidelines 
• Partner closely with Region Leader/Delivery to align on goals and strategy and drive shared accountability for revenue targets. 
• Implement annual pricing increases and influence price-setting for new services. 
• Advise on RFPs 
• Ensure NIQ fund usage 
• Be a NIQ relationship driver.  Liaise with local NIQ sales leaders on joint business planning, regional commercial efforts, and SAI product pushes.

Voice of client 

• Maintain & develop the commercial relationship to clients within the region 
• Monitor the market and competitor products and activities 
• Review customer activity and anticipate prospecting needs. 
• Establish and maintain senior level key prospect/client relationships 
• Provide input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps. 

People management 

• Recruit and hire sales staff. 
• Motivate the sales teams to achieve their goals  
• Work with training team and peers to develop sales training content and protocols. 
• Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes. 

As the Brand & Media Analyst, you are responsible for analysing consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights. Your role involves utilizing various data sources to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and media strategies. You enjoy working on a strategic level as well as hands-on with data and visualization to perform your analyses and reporting. You also possess the skills to turn data into action.

You will also collaborate with cross-functional  team to leverage data to drive strategy. You will support in optimizing media investments to enhance brand perception, customer relationships, and drive business growth.

Key responsibilities

• You are responsible in conducting in-depth analysis of consumer behavior, utilizing market research data, surveys, and customer feedback and competitive analysis to identify market trends, emerging opportunities, and potential threats.
• Evaluate the perception of the brand in the market and among target audiences, identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
• Drive media analysis consisting of measuring media performance across various channels, evaluating competitors’ media strategies and presence, monitoring and analyzing media metrics, engagement, and sentiment, while assessing the impact of media performance on overall brand perception.
• Collaborate with relevant teams to develop effective marketing strategies and optimized media plans, interpreting and analyzing data from various sources to draw meaningful conclusions and actionable recommendations.