Strategise and create multi-channel marketing plans to deliver on lead generation campaigns for various client accounts.
Brief, project manage, ..
Strategise and create multi-channel marketing plans to deliver on lead generation campaigns for various client accounts.
Brief, project manage, and oversee the quality of work from a team of performance specialists
Forecast budget.
Drive more sophistication in source attribution and performance measurement.
Understand our target audiences’ behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell.
Continually find ways to optimise campaigns and maximise margins.
Build long-term strategies for user acquisition while managing short-term fulfilment.
Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.