Senior Marketing Executive | FMCG Exp | Food Industry | Boon Lay
Mon-Fri 9AM – 6PM
Location: Chin Bee Crescent (Boon Lay MRT)
Salary: $4200 to $4500 + AWS + VB
Requirements
Diploma/Degree in Business/Marketing.
At least 3 years of Retail Marketing or FMCG marketing experience
Understanding of E-commerce and social media is a must-have.
Key Responsibilities:
1. Marketing Support
• Support Marketing Director in planning and executing marketing campaigns to promote 3rd party brands in retail supermarkets.
• Coordinate marketing initiatives and promotional activities for 3rd party brand partners.
• Develop advertising materials for POSM, digital and social media channels.
• Assist in creating sales support materials and retail in-store promotions.
• Assist in coordinating marketing events such as roadshows and promoter sampling.
• Collaborate with functional teams like procurement, sales, and finance to ensure smooth development and launch of new products.
2. Ecommerce Site & Retail Marketing for Showroom
• Contribute to developing marketing strategies for driving foot traffic and sales in retail showroom.
• Support the marketing team in the implementation of showroom-specific marketing campaigns to attract customers and enhance the retail experience.
• Assist in overseeing retail merchandising efforts for optimal product display and sales.
• Drive and implement commercial plans across owned Ecommerce site including selecting right mix of products, forecast, and setting thematic promos to achieve sales target.
3. Marketing Apps Maintenance
• Support marketing team to maintain and update mobile apps
• Collaborate with UX/UI designers to enhance user interfaces and overall user experience.
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