Total 3 it specialist job vacancies in PR / Media / Communications category in Singapore

BullionStar is a leading bullion dealer specializing in Investment Precious Metals and offering secure storage solutions. With a wide range of products and services, we are committed to providing exceptional value and service to our customers. As part of our ongoing efforts to engage and connect with our audience, BullionStar continually invests in enhancing our digital presence, including a growing focus on social media platforms. We strive to deliver informative, relevant, and high-quality content that resonates with our global community.

Job Description

BullionStar is seeking a creative and dynamic Digital Content Specialist to join our marketing team. This role is pivotal in expanding our brand’s reach through high-quality video content on platforms such as YouTube, as well as driving engagement on our social media channels. The ideal candidate will have hands-on experience in videography, video editing, photography, and a deep understanding of social media trends. This is an exciting opportunity to create compelling digital content that elevates BullionStar’s presence across various platforms while driving customer interaction and brand awareness.

Key Responsibilities:

Social Media Content Creation

• Develop and execute video content strategies for YouTube, Instagram, and Facebook, in alignment with BullionStar’s marketing objectives.
• Create and maintain a content calendar to ensure a steady flow of engaging video content across platforms.
• Research trending topics and incorporate them into video content to boost audience engagement.

Video Production & Editing

• Pre-production: Collaborate with the marketing team to brainstorm video concepts that resonate with BullionStar’s audience.
• Write scripts and create storyboards to guide video production.
• Production: Set up video shoots, managing lighting, sound, and camera operations to ensure high-quality footage.
• Post-production: Edit raw footage, adding graphics, music, and effects to produce polished, professional videos for distribution.

Content Optimization & SEO

• Optimize video titles, descriptions, and metadata for SEO, ensuring content is discoverable and engaging.
• Create eye-catching thumbnails and incorporate SEO best practices to drive clicks and views.
• Analyze performance metrics to fine-tune video content and strategies, ensuring continuous improvement in audience engagement.

Performance Tracking & Reporting

• Monitor video performance across social media platforms, tracking key metrics like views, comments, shares, and engagement rates.
• Prepare and present performance reports, highlighting insights and trends to improve future content.
• Adjust strategies based on analytics to optimize content effectiveness and reach.

Collaboration & Coordination

• Work closely with the marketing and design teams to ensure video content aligns with broader business goals and branding guidelines.
• Collaborate with external vendors or freelancers for specialized content production when required.

Trend Research & Innovation

• Keep up with the latest video production techniques, social media trends, and digital marketing strategies.
• Test new video formats, tools, and trends to keep content fresh and innovative, ensuring BullionStar stays ahead of the curve.

Qualifications:

• 2-3 years of experience in social media content creation, video production, and digital marketing on platforms like YouTube, Instagram, and Facebook.
• Proficient in video editing (e.g., Adobe Premiere Pro), social media analytics tools, SEO, and content optimization.
• Creative, detail-oriented, self-motivated, and a team player with strong communication skills.

Location

The job location is at 45 New Bridge Road. This bustling location is located in between Chinatown and Clarke Quay with the Clarke Quay MRT located just across the road making commuting easy.

Salary and Benefits

The salary is dependent on your capability, experience and skills. The typical starting salary is from SGD 3,000 to SGD 5,000 per month for a driven candidate plus up to three month's bonus salary. BullionStar furthermore offers reimbursement of medical bills and access to an employee health and fitness benefit program.

BullionStar is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, BullionStar is committed to delivering exceptional value and service to our customers. We are seeking a dynamic and results-driven Paid Media Marketing Specialist - PPC Expert to join our team and contribute to our growth in the digital space.

Job Description:

We are seeking a hands-on, dynamic and results-driven Paid Media Marketing Specialist - PPC Expert to join our team. This role is pivotal in enhancing our brand awareness, driving digital marketing initiatives and campaigns, leveraging Google ads, Meta and other social media platforms to drive engagement and growth. The ideal candidate will have a proven track record in digital marketing, a deep understanding of PPC.

Responsibilities:

Paid Media Campaign Strategy & Planning:

• Craft tailored paid media strategies aligned with BullionStar's objectives, target audiences, and industry specifics.
• Conduct in-depth market research and competitive analysis to uncover growth opportunities.
• Develop and present media plans encompassing budget allocations, targeting strategies, and creative direction.

Paid Media Campaign Execution & Management:

• Launch, monitor, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Implement and coordinate A/B testing to refine ad creatives, targeting parameters, and bidding strategies.
• Monitor campaign performance daily, making adjustments to bids, budgets, and targeting to meet KPIs, with a focus on delivering 4-5X ROAS.

Social Media Strategy & Management:

• Design and implement social media strategies that reflect BullionStar's brand identity and marketing goals.
• Create, curate, and manage engaging content across BullionStar’s social media channels, ensuring consistency in messaging.
• Foster audience engagement by responding to comments, messages, and facilitating community interactions.
• Stay updated on social media trends, tools, and best practices to boost BullionStar's online presence.

Analytics & Reporting:

• Track and analyze performance metrics for both paid media and social media using analytics tools (Google Analytics, Facebook Insights, LinkedIn Analytics, TikTok Analytics, etc.).
• Prepare comprehensive monthly, quarterly, and ad-hoc reports performance reports with actionable insights and recommendations to stakeholders.

Collaboration & Communication:

• Collaborate with senior management, account managers, and designer to ensure cohesive messaging and branding across digital channels.
• Clearly communicate campaign and social media performance, insights, and recommendations to stakeholders.
• Remain informed about the latest trends, tools, and best practices in paid media and social media management.

Optimization & Growth:

• Identify and leverage opportunities to enhance paid media campaigns and social media strategies for improved performance.
• Utilize platform-specific features and innovations to maintain a competitive edge.
• Propose new ideas and testing approaches to drive continuous improvement.

Qualifications:

• Diploma or Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
• Proven track records of at least 2 to 3 years experience in managing paid media campaigns and social media accounts on Google, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and social media management tools.
• Strong grasp of digital marketing principles, PPC, social media strategies, audience targeting, and conversion tracking.
• Experience in data analysis, campaign optimization, A/B testing, and content creation for social media.
• Excellent communication and presentation skills, capable of simplifying complex concepts for stakeholders.
• Strong attention to detail, organizational skills, and the ability to handle multiple projects concurrently.
• Certifications in Google Ads, Facebook Blueprint, LinkedIn Marketing Labs, or similar are advantageous.
• Due to work pass quota limits, this role is only open to Singapore Citizens or Permanent Residents applicants.

Salary and Benefits

The salary is dependent on your capability, experience and skills. The typical starting salary is from SGD 3,000 to SGD 5,000 per month for a driven candidate plus up to three month's bonus salary. BullionStar furthermore offers reimbursement of medical bills and access to an employee health and fitness benefit program.

BullionStar is a leading bullion dealer specializing in Investment Precious Metals and providing safe and secure storage solutions. With a comprehensive range of bullion products and services, BullionStar is committed to delivering exceptional value and service to our customers. We are seeking a dynamic and results-driven Paid Media Marketing Specialist - PPC Expert to join our team and contribute to our growth in the digital space.

Job Description:

We are seeking a hands-on, dynamic and results-driven Paid Media Marketing Specialist - PPC Expert to join our team. This role is pivotal in enhancing our brand awareness, driving digital marketing initiatives and campaigns, leveraging Google ads, Meta and other social media platforms to drive engagement and growth. The ideal candidate will have a proven track record in digital marketing, a deep understanding of PPC.

Responsibilities:

Paid Media Campaign Strategy & Planning:

• Craft tailored paid media strategies aligned with BullionStar's objectives, target audiences, and industry specifics.
• Conduct in-depth market research and competitive analysis to uncover growth opportunities.
• Develop and present media plans encompassing budget allocations, targeting strategies, and creative direction.

Paid Media Campaign Execution & Management:

• Launch, monitor, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Implement and coordinate A/B testing to refine ad creatives, targeting parameters, and bidding strategies.
• Monitor campaign performance daily, making adjustments to bids, budgets, and targeting to meet KPIs, with a focus on delivering 4-5X ROAS.

Social Media Strategy & Management:

• Design and implement social media strategies that reflect BullionStar's brand identity and marketing goals.
• Create, curate, and manage engaging content across BullionStar’s social media channels, ensuring consistency in messaging.
• Foster audience engagement by responding to comments, messages, and facilitating community interactions.
• Stay updated on social media trends, tools, and best practices to boost BullionStar's online presence.

Analytics & Reporting:

• Track and analyze performance metrics for both paid media and social media using analytics tools (Google Analytics, Facebook Insights, LinkedIn Analytics, TikTok Analytics, etc.).
• Prepare comprehensive monthly, quarterly, and ad-hoc reports performance reports with actionable insights and recommendations to stakeholders.

Collaboration & Communication:

• Collaborate with senior management, account managers, and designer to ensure cohesive messaging and branding across digital channels.
• Clearly communicate campaign and social media performance, insights, and recommendations to stakeholders.
• Remain informed about the latest trends, tools, and best practices in paid media and social media management.

Optimization & Growth:

• Identify and leverage opportunities to enhance paid media campaigns and social media strategies for improved performance.
• Utilize platform-specific features and innovations to maintain a competitive edge.
• Propose new ideas and testing approaches to drive continuous improvement.

Qualifications:

• Diploma or Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
• Proven track records of at least 2 to 3 years experience in managing paid media campaigns and social media accounts on Google, Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and social media management tools.
• Strong grasp of digital marketing principles, PPC, social media strategies, audience targeting, and conversion tracking.
• Experience in data analysis, campaign optimization, A/B testing, and content creation for social media.
• Excellent communication and presentation skills, capable of simplifying complex concepts for stakeholders.
• Strong attention to detail, organizational skills, and the ability to handle multiple projects concurrently.
• Certifications in Google Ads, Facebook Blueprint, LinkedIn Marketing Labs, or similar are advantageous.
• Due to work pass quota limits, this role is only open to Singapore Citizens or Permanent Residents applicants.

Salary and Benefits

The salary is dependent on your capability, experience and skills. The typical starting salary is from SGD 3,000 to SGD 5,000 per month for a driven candidate plus up to three month's bonus salary. BullionStar furthermore offers reimbursement of medical bills and access to an employee health and fitness benefit program.