Total 2 job vacancies by Woopa Travels Pte. Ltd.

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

As a Social Media Manager and Content Creator at Woopa Travels Singapore, you will play a pivotal role in developing and executing marketing strategies to promote our travel services and destinations. You will be responsible for creating engaging content, managing social media channels, and analyzing market trends to ensure our brand remains competitive. Your creative and analytical skills will help drive customer engagement and enhance our market presence. This role requires a dynamic individual with a passion for travel and a keen understanding of the latest marketing techniques and tools.

Job Responsibilities

• Conduct research and identify social media trends, insights, and best practices.
• Develop social media strategies aligned with business goals together with the marketing manager.
• Stay up-to-date with the latest social media trends, tools, and technologies.
• Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok.
• Able to manage the social media calendar and ensure timely publication of content independently with minimal supervision.
• Able to design visuals (statics, video, GIFs) to be posted on online and social media platforms.
• Build and nurture a community on social media platforms by responding to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers, influencers, and industry partners.
• Able to monitor, track, analyze, and report on social media performance using analytics tools bi-weekly and monthly, and thereafter suggest and implement immediate action steps where necessary.
• Provide insights and recommendations to optimize content and improve engagement.
• Work closely with the marketing, content, and design teams to create cohesive and compelling social media content.
• Able to speak to and coordinate with external partners, influencers, and agencies when necessary with supervision from manager.
• Able to convey content ideas clearly to the local team to share workload or if content needs to be taken on the ground.
• Perform other adhoc duties as assigned.

Job Requirements

• Studied Marketing, Communications, or a related field.
• Experience in social media management, preferably within the travel and tourism industry.
• Proven track record of developing and executing successful social media strategies.
• Strong understanding of social media platforms, trends, and analytics tools.
• Strong command of English language and excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative and trendy ideas.
• Ability to work independently and as part of a team.
• Intermediate skills in using creative design tools (Photoshop, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Capcut etc.)
• Experience with paid social media advertising is a plus.

About The Company

Founded in 2015, Woopa Travels is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders and UBE.

In this Digital Marketing and Content writer role at Woopa Travels Singapore, you will be responsible for developing and implementing comprehensive digital marketing strategies, setting up and optimizing digital ads, and analyzing website traffic and user engagement metrics to drive data-driven improvements. Your expertise in SEO trends and algorithms will ensure that our content remains relevant and ranks high in search engine results. You'll create high-quality, SEO-optimized content for our website, blog, and social media platforms, conduct thorough keyword research, and write both short-form and long-form articles.

Job Responsbilities

• Able to develop and implement comprehensive digital marketing strategies to enhance brand visibility and attract potential customers.
• Has knowledge in setting up digital ads and able to monitor and analyse website traffic, user engagement metrics, and keyword performance to measure the effectiveness of content and make data-driven improvement.
• Optimize existing content to improve search engine rankings and user engagement, ensuring that the content is up to date, relevant and accurate.
• Stay up to date with the latest SEO trends, algorithms, and best practices to implement effective optimization strategies.
• Create high-quality, SEO-optimized content for our website, blog, social media platforms and other digital channels.
• Conduct thorough keyword research to identify relevant and high-ranking keywords and incorporate them strategically into content.
• Write a mix of short-form and long-form articles, covering various topics related to tourism in Singapore and Asia Conduct periodic content audits to identify gaps, areas for improvement and opportunities for new content creation.
• Collaborate with the marketing team to develop content strategies that align with our brand identity, marketing goals and SEO objectives.
• Collaborate with other team members, such as graphic designers, social media specialists, and marketing managers, to ensure content consistency and alignment across all channels.

Job Requirements

• Degree / Diploma in Marketing or related fields.
• Minimum 2-year experience in digital marketing and content writing for a marketing agency, advertising or tourism agency based in Singapore (or other foreign entities similar to that of Singapore market)
• Excellent command of written and spoken English
• Has experience (while not completely reliant) in using ChatGPT and other AI-generative tools to generate engaging and informative tourism articles, travel guides, blog posts and promotional materials