Total 4 communications manager job vacancies in PR / Media / Communications category in Paya Lebar, North East

Job Summary

We are seeking a highly skilled and creative Social Media Content Manager to join a dynamic marketing team and work on projects for a renowned bank.

Mandatory Skill-set

• Degree in Marketing, Communications, Business, or a related field;
• At least 3+ years of experience in social media content creation, management, or digital marketing, ideally within the financial or corporate sector;
• Experience in the B2B environment, particularly in corporate banking, financial services, or related industries;
• Strong command of English and Chinese (both written and spoken) for content creation and communication;
• Excellent understanding of LinkedIn and other social media platforms' algorithms and best practices;
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics);
• Strong writing, editing, and proofreading skills, with an eye for detail;
• Demonstrated ability to analyze social media metrics and adapt strategies accordingly;
• Ability to think strategically and creatively to produce high-impact content that drives business outcomes.

Desired Skill-set

• Familiarity with graphic design tools like Adobe Creative Suite or Canva;
• Knowledge of SEO principles and experience optimizing social media content for search.

Responsibilities

• Develop and implement a social media content strategy that drives engagement and increases visibility across corporate banking platforms, particularly LinkedIn;
• Ensure that all content aligns with the bank's brand and marketing goals, maintaining consistency in tone, style, and messaging;
• Create engaging and shareable content for B2B audiences, including thought leadership articles, infographics, client success stories, and industry updates;
• Oversee the end-to-end creation of multimedia content (including text, images, video, and interactive elements) that resonates with corporate clients;
• Collaborate with internal teams (marketing, design, PR) to produce high-quality content tailored for social media platforms;
• Optimize content for maximum reach, engagement, and virality across various platforms (with a primary focus on LinkedIn);
• Regularly evaluate content performance and adapt strategies based on data insights and social media analytics;
• Build and manage online communities of corporate clients and industry influencers, ensuring timely responses and ongoing engagement;
• Analyze content performance using platform insights and third-party analytics tools to track engagement, impressions, and ROI;
• Work closely with other marketing teams, including digital marketing, public relations, and branding, to ensure cohesive messaging and a unified approach to content distribution
• Suggest and experiment with new content formats, platforms, and social media tools to keep the brand’s digital presence fresh and innovative.

Should you be interested in this career opportunity, please send in your updated resume to [email protected] at the earliest.

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Confidentiality is assured, and only shortlisted candidates will be notified for interviews.

EA Licence No. 07C5639

Position Overview:

The Digital Media Marketing Manager will oversee the development and implementation of digital marketing strategies to achieve our brand's objectives. This role focuses on creating, managing, and analyzing content across social media platforms, digital advertising, SEO, and other digital channels to increase brand visibility and enhance customer engagement. The Digital Media Marketing Manager will work closely with creative, analytics, and product teams to drive results.

Key Responsibilities:

1. Digital Strategy & Campaign Development:Develop and implement a comprehensive digital media strategy aligned with the company’s goals.
   Plan and manage multi-channel campaigns across paid, owned, and earned media to drive customer acquisition and retention.
   Collaborate with internal teams to create digital marketing content, including blog posts, videos, graphics, and other engaging assets.
   
2. Social Media Management:Oversee social media accounts, create engaging content, and respond to user interactions to build brand loyalty.
   Develop and execute social media strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
   Analyze engagement metrics and adapt strategies to maximize reach and impact.
   
3. Paid Media & Advertising:Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
   Monitor budget spend and adjust campaigns to achieve the best ROI.
   Conduct A/B testing and apply findings to improve ad performance.
   
4. Search Engine Optimization (SEO) & Content Marketing:Optimize web content to improve organic search rankings and enhance user experience.
   Collaborate with the content team to produce SEO-friendly blog posts, landing pages, and product descriptions.
   Track and analyze site traffic, conversions, and bounce rates to inform content strategy.
   
5. Analytics & Reporting:Utilize digital analytics tools (e.g., Google Analytics, Facebook Insights, HubSpot) to track and report on campaign performance.
   Provide actionable insights and recommendations based on data analysis to improve marketing efforts.
   Create regular reports for leadership on key metrics, ROI, and conversion rates.
   
6. Collaborations & Partnerships:Identify and develop partnerships with influencers, media partners, and digital content creators to expand brand reach.
   Coordinate joint marketing efforts with other departments, such as sales and product development.
   
7. Market Research & Trend Analysis:Stay updated on industry trends, competitor strategies, and emerging digital marketing tools and techniques.
   Conduct regular market research to understand customer behavior, preferences, and digital usage.
   
8. Team Leadership & Development:Oversee and mentor junior digital marketing team members.
   Provide training and guidance to ensure team members are aligned with the latest digital marketing practices.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Proven experience (typically 3+ years) in digital marketing, preferably in a managerial role.
• Proficiency with digital marketing tools (e.g., Google Analytics, Facebook Business Manager, SEO software).
• Strong knowledge of social media platforms, digital advertising, SEO, and content marketing.

Summary

Lead and oversee the execution of large-scale events and conferences. In this strategic role, you will be responsible for managing all aspects of event planning, coordination and delivery, ensuring the seamless organisation of high-profile functions that support the clients' marketing and communications objectives.

What you'll be doing

• Develop and implement comprehensive event plans, including budgeting, scheduling, vendor management and on-site coordination
• Liaise with cross-functional teams, clients and external suppliers to guarantee the successful delivery of events
• Identify and mitigate potential risks, troubleshoot issues and implement contingency plans as needed
• Measure and analyse event performance, providing detailed post-event reports and recommendations for improvement
• Manage a team of event coordinators, providing guidance, mentorship and performance feedback
• Stay up-to-date with industry trends and best practices to continuously enhance the company's event capabilities

What we're looking for

• Minimum 5 years' experience in event project management, preferably within the marketing & communications field
• Proven track record of delivering large-scale, high-profile events to a consistently high standard
• Strong project management skills, with the ability to multitask, prioritise and work to tight deadlines
• Excellent communication and stakeholder management abilities, with the confidence to liaise with clients and suppliers
• Adaptable and resourceful, with a solutions-focused mindset to overcome challenges
• Proficient in event management software and tools
• Relevant tertiary qualification in event management, marketing or a related discipline

What you'll be doing

• Assist in the management Brand Activation & Events Teams
• Maintain consistent B2C Brand Activation and Events business activities for clients whilst keeping pace with business target trajectory
• Communicate and engage with current & potential clients to solicit business opportunities in the B2C space proactively
• Support the creative team in ideation exercise
• Supervise and ensure timely submissions of proposals and budgets to clients
• Support and supervise the team from project implementation, execution to completion.

What we are looking for

• Degree / Diploma in Event Management or equivalent
• Minimum 5 years of experience in project management in brand activation and/or events
• Self-motivated and result-oriented
• Strong interpersonal and communications skills