Total 4 student affairs director job vacancies in PR / Media / Communications category in D23 Hillview, Dairy Farm, Bukit Panjang, Choa Chu Kang

Seeking an experienced Director of Media Strategy & Operations to enhance company’s presence on global social media platforms and drive awareness in the international market.

Responsible for daily content management and promotion, assisting in the execution of media operations & promotional strategies, and supporting market awareness ahead of IPO & to drive funding.

Leveraging strong media network to establish key communication channels with investors

The ideal candidate will possess excellent analytical skills, a robust understanding of public opinion management, and strong experience in financial media.

YOUR NEW JOB

• Responsible for daily content maintenance & promotion of the company on international social media platforms (to increase awareness and attention in international markets)
• Assist in developing & executing media operations & promotion plans
  - Cooperate with the investment and financing teams
  - Support the exposure & market awareness before IPO listing
• Carry out precise content planning & dissemination to enhance international topicality & market traffic.
• Establishment of an effective network of media resources capable of distributing company news & content to leading financial publications and platforms
• Using public opinion analysis tools, tracking and analysing communication effect of media, as well as maintaining market public opinion
• Enhance the company's presence in the international financial media
• Establish a key communication channel with international investors and markets.
• Responsible for the overall management and planning of content, leading the output of creative content, including copywriting, visuals, etc.
• Familiar with key operational metrics: Monitor and optimise key metrics in media operations:
  - Customer Acquisition Cost (CAC): Improve the efficiency of lead acquisition & reduce the cost of customer acquisition through media channels

WHAT IS NEEDED FROM YOU

• Working Experience:
  - 5+ years of experience in media & financial media
• Expertise:
  - Familiar with the operation mechanism of international social media platforms,
  - Extensive experience in content planning and public opinion management,
  - Familiar with the use of market hotspots and public opinion analysis tools.
• Network:
  - Have a strong established media network & resources,
  - Able to quickly & efficiently push the content to well-known financial media or publications
• Language Skills:
  - Excellent proficiency in spoken & written English
  - Strong Mandarin proficiency as role requires close coordination with China based team
  - Able to write and publish high-quality content for international markets
• Analytical ability:
  - Good at analysing market hotspots & grasping the audience's psychology
  - Able to combine the industry trend with the company's publicity to create public opinion hotspots.

WHAT WILL MAKE YOU STAND OUT

• Experience working in the Automotive industry with interest in EV
• Comfortability working in a Startup / lean environment
• Working Experience in well-known international media organization
• Bachelor degree or above from a top institution:
  - preferably in journalism, media, finance, marketing etc.
• Strong strategic thinking, able to adjust media strategy according to stage of company's growth.
• Proficiency in Photoshop, Premiere and other content creation tools

Kenvue is currently recruiting for:

Associate Director, Media Strategy and Operations

This position reports to APAC SoBG, Media and Creative Strategy Director and is based at Singapore.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to: APAC SoBG, Media and Creative Strategy Director

Location: Singapore

Travel %: 15

What you will do

The Media and Science of Brand Growth Team sits within the APAC Growth Office and is intended to drive the application of the Science of Brand Growth (SoBG) in Pacific in addition to step-changing Kenvue’s marketing strategy and regional approach for media, content, and data, to enable measurable outcomes tied to marketing effectiveness beyond ROI and unlock marketing impact for the Kenvue regional P&L.

This role represents Pacific in the global Science of Brand Growth team and will play a key role to lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.

In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.

Key Responsibilities

Specifically, the role will be responsible for:

• Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
• Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
• Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
• Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
• Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
• Action category and competitive insights to drive consumer centricity and operational quality.
• Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
• Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
• Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
• Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

What we are looking for

Required Qualifications

• Bachelor’s degree, MBA or master’s preferred.
• Minimum of 10 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.
• Minimum of 10 years of progressive media experience, expertise in adtech/programmatic, digital marketing technology infrastructure, and a strong track record of realizing business impact and thought leadership.
• CPG, Beauty, or Selfcare industry experience as a marketer, publisher/partner or via an agency is preferred . Previous experience in regional roles or multi-market management is preferred.
• Demonstrated financial acumen in making effective business decisions & project management experience is required.
• Track record of project management success, identifying and implementing new business opportunities, measuring and delivering in-market results
• Some understanding digital transformation for marketing and media is preferred
• Experience in media planning and buying, including streamlining media operations and an understanding of how to apply identity solutions and ad technologies/programmatic to the media ecosystem for performance marketing outcomes.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics. Inclusive of digital and traditional channels, audience development, eCommerce, Brand Safety and key inventory/technology partners.
• Deep understanding of the role digital media plays in consumer experience. Fluency in data, digital ecosystems and the digital marketing funnel.
• Proven success in developing strategic agency/client partnerships to build long term brand health and business is required.
• Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
• Deep understanding of key media players such as Google, Meta, Tiktok
• Strong working knowledge of digital advertising workflow, measurement, optimization, and testing methods
• Excellent written and verbal communication skills including conducting executive level presentations
• Previous experience working with large brands/budgets and managing projects of scale
• Excellent project management skills; strong attention to detail and cross-team coordination
• Proficiency in Excel (Pivot Tables, VLookups, etc) and data visualization tools such as Tableau or Microsoft PowerBI
• Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required. Proven success in developing strategic agency/client partnerships to build long term brand health and business is required
• Deals well with shaping direction in a new area and building modern capability with limited guidance. Proven leadership ability to motivate and manage cross-functional teams across a matrix organization. Exceptional networker connecting broadly across the organization and across countries.
• Exceptional business communication skills: demonstrated ability to communicate complex messages to diverse audiences; thinks in a structured way, able to set priorities across a multitude of opportunities; comfortable with ambiguity.
• Agile mindset & strong analytical skills. Analytical and ability to make recommendation grounded in marketing and business insights and judgement

Desired Qualifications

• Experience in Corporate Media for CPG/Beauty brands, Media Industry
• Experience in negotiating with partners to bring value to the region and brands.
• Knowledge of the Martech/AdTech/Digital Media vendor landscape and innovation opportunities.

What’s in it for you

· Competitive Total Rewards Package

· Paid Company Holidays, Paid Vacation, Volunteer Time & More!

· Learning & Development Opportunities

· Employee Resource Groups

We are looking for a Director of Communication and Fundraising to join the team.

As a Director of Communication and Fundraising, you will be responsible for the development and implementation of internal employee and external stakeholders’ communication strategies to build St Luke’s ElderCare’s (SLEC) brand awareness, engagement, and brand value to support SLEC’s strategic priorities and growth plans. We will leverage strategic communications through digital and social media platforms to demonstrate the impact of our programmes and services, grow relationships with our stakeholders, and build thought leadership on active ageing that is transformational and innovative.

The Director of Communication and Fundraising will also be responsible for growing and managing income generation to support SLEC in delivering on its mission of transforming community care by enriching the lives of those through graceful and active ageing. The incumbent will develop and implement donor engagement, fundraising, philanthropic strategies and plans to support SLEC’s strategic priorities. The objectives are to establish meaningful relationships with the community, corporations, major donors and sponsors, to retain the current donor base, and develop new donor relationships.

Responsibilities:

Communication

• Develop and deliver SLEC’s communication strategies to effectively communicate with various stakeholders, including current and potential customers, employees, government entities, and the general public.
• Lead the development and building of an engaging and compelling SLEC brand to support SLEC’s vision and mission, leveraging the unique strengths of SLEC to achieve growth targets and strengthen brand recognition in key communities and audiences.
• Oversee all communication channels including media, corporate website, social media and other digital channels. Monitor and analyse communication metrics to ensure their effectiveness.
• Develop and execute an internal communication strategy to ensure employees are informed on organisational news, events, and objectives and proactively engage colleagues on key priorities.
• Initiate market research and translate analysis into well-structured and comprehensible recommendations for corporate communication and marketing initiatives; that will enhance and strengthen SLEC’s overall position in Singapore.
• Promote the effective integration of communications, brand building and public engagement, marketing messages and activities across all SLEC services through online and offline channels.

Media Relations & Crisis Communication

• Develop and implement effective public relations strategies to promote the mission and vision of SLEC.
• Craft senior management talking points, and speeches for internal and external stakeholders. Support Senior Leadership Team in public appearances and media engagements.
• Manage media relations and engagements in terms of media enquiries, writing media releases, preparing media kits and briefing spokespersons on FAQs.
• Support crisis communication efforts and lead the preparation of communication plans and media replies. Strategise and manage public and media relations to mitigate perception risks during times of reputational crises.

Fundraising

• Develop and implement strategies and programmes to expand and diversify donor base/pipeline; develop new income sources; and grow donorship across SLEC’s spectrum of donors ranging from individual, corporations, schools to partners.
• Plan short and long-term fundraising targets to meet funding needs across the organisation and develop effective strategies to achieve the set targets.
• Develop and implement a comprehensive, innovative and integrated fundraising plan as well as establish mutually beneficial partnerships, with a focus on major giving, institutional donors, trusts and foundations, and corporate partnerships.
• Develop a fundraising brand for the organisation's strategic cause to attract philanthropists. Cultivate and manage relationships to ensure long-term sustained philanthropic contributions to the organisation's cause.
• Expand mass market fundraising through direct marketing and online fundraising and ensure stable sustainability of funding through concerted stewardship.
• Create campaign concepts, stewardship of specific audiences, and coordinate data segmentation and contact schedules, with the aim of supporting sustainable, long-term programme growth.
• Work closely with senior leadership, board members, and other stakeholders to identify fundraising opportunities and build relationships with donors.
• Ensure proper governance of funds and full compliance with regulations as required by the Charity Commission, PDPA and Risk Management policies.

Job Requirements:

• Degree in English language, Mass Communications, Marketing or a related field from an accredited institution. A master’s degree in a communications-related field would be an advantage.
• Minimum of 10 years’ experience in corporate communications, media relations and fundraising, in a key leadership position.
• A passion for, and commitment to, serving the elderly in the community care sector.
• High integrity and openness combined with a commitment to good governance.
• Influential leader with the ability to work at both strategic and operational levels and building a high-performance team.
• The ability to work collaboratively and influence effectively across teams and externally to achieve organisational goals.
• Strategic communication skills with excellent writing and storytelling skills to craft Press Releases, Media FAQs, CEO messages, internal and external communication.
• Media relations, PR skills and crisis communications management.
• Track record of developing brand positioning and shaping messaging strategies leading to increased brand recognition.
• Track record of fundraising success, building relationships, and managing individual giving, high-value, and corporate donors.
• Excellent business planning, financial management and budgeting skills.
• Good knowledge of the rapidly changing media and communications industry, and the use of digital technology/channels to deliver and develop integrated communication plans.

Overview of the Role

The Media Director, Malaysia-Singapore leads end to end digital media planning and buying, with a focus on the Malaysia-Singapore market. The individual will assimilate expert knowledge of the consumers, culture, retail landscape and local media practices to build winning propositions for P&G.

Your Team

You will be part of the AMA Media headquarters based in Singapore and will report to the Senior Brand Director for AMA Media. You will work very closely with internal marketing and commercial teams, as well as external vendors and agencies to deliver results.

What Success Looks like

You shape the future of how media and technology are used in the workplace and be part of one of P&G’s billion-dollar brands. You can build relationships and drumbeats with multi-functional teams across the region to ensure seamless coordination and hands-on execution of digital media programs.

Responsibilities

• Lead digital media end to end with media planning, buying, optimization, KPI tracking, link to purchase
• Select the right audience, platforms, modelling and bidding strategies to improve media efficiency and optimize spending
• Lead digital transformation with outstanding media analytics & insights, consumer understanding
• Understand and assimilate data and insights on e-commerce, CRM, influencers, audience integration to develop digital strategies
• Run performance campaigns to drive CRM acquisition and online purchase.
• Run annual media landscape and media performance analysis to develop new media strategy.
• Digital reporting (Google, Facebook dashboards), find recommendations to improve performance.

Qualifications - External

• Minimum 5 years experience in media planning, bidding operations required and Market Ad tech space, preferably worked in media agency or Direct to consumer business
• Hands-on experience on planning campaigns & analysing results across key digital pillars – search, social, video, programmatic, website, Be-spoke, influencers
• Strong analytical ability to develop data driven media strategies. Excellent excel skills, other tools such as tableau, JMP or SQL are advantage but not requirement
• Strong leadership skills with ability to lead change and drive innovation
• High Collaboration skills internally and externally across region