Total 4 job vacancies by Carousell Group

About the Role 

The Brand team at Carousell is responsible for driving scaled communications and building brand affinity and love for Carousell through efficient and effective marketing across our 6 markets.

You will be responsible for making Carousell a well-loved and differentiated brand in order to make secondhand, first choice.

You will get to work collaboratively with cross-functional teams such as design, country and category marketing, PR/communications, product and external media and creative agencies.

If you're looking to drive scale, solve problems with creative solutions and you’re not afraid to get your hands dirty with going deep into culture, social platforms, experimentation and data, this is the adventure for you!

Roles & Responsibilities

Based in our APAC regional headquarters in Singapore, you will lead the Centre of Excellence (COE) brand team. You will also play a consultant to category marketing who report into business leaders and hold P&L responsibilities. You will report to the Head of Marketing who will be responsible for training and career progression.

1/ Brand strategy and management

• Lead the crafting of the narrative about Carousell as it evolves from a classifieds to Recommerce business. This includes (i) socialising it, (ii) bringing it to life across all consumer facing touch points including product and (iii) running marketing campaigns. Your stakeholders will be the founders, senior leaders, external agencies, internal employees and consumers.

• Build brand guidelines for new features and services such as visual identity guides and tone of voice guidelines.

• Be an internal advocate for what the brand stands for - our personality, purpose, and tone of voice. Assist in ensuring that brand guidelines are adhered to and consistently applied

• Work closely with various in-house teams like local marketing, PR, performance marketing, product to bring the brand to life in all touchpoints.

2/ Campaign management and execution

• Develop and lead creative, social, and/or influencer agency partners, fostering highly productive partnerships to deliver excellent quality across strategy, campaign conceptualization to final delivery of material, planning scope of work, conducting legal checks.

• Managing budget distribution including agency contracts and negotiation.

• Inspire ideation and thinking, dissect briefs and map out creative strategies across the different marketing channels.

• Hold the best practice for integrated campaigns to drive excellence in key markets - mainly Singapore, Hong Kong, Taiwan, Philippines, Malaysia.

• Lead and manage social as a channel across Facebook, Instagram and TikTok.

3/ Measurement

• Manage analytics and reporting for your campaigns, working closely with the brand tracking agency, media agency, data and internal channels to track impact on brand perception metrics and business impact.

• Take ownership of brand tracking when it comes to conceptualisation of questionnaires, fielding, tracking and reporting to stakeholders on performance.

We are seeking a dynamic and experienced Senior Marketing Executive to join our Carousell Luxury team. The ideal candidate will have a deep understanding of the pre-loved luxury industry, a keen eye for trends, and a proven track record of developing and executing successful marketing strategies. The candidate will work & help to market brands such as Hermes, Louis Vuitton, Chanel, Gucci, Dior & many more.

Key Responsibilities:

Media Strategy Development, Implementation and Optimization

• Develop and implement comprehensive marketing strategies to drive brand awareness, engagement, and sales.

• Lead and manage marketing campaigns across multiple channels, including digital, social media, email, event and traditional media.

• Oversee content creation and calendar, including photo shoots, videos, and written materials, ensuring they are within our brand guidelines and tone of voice

• Analyse campaign performance and generate reports to measure ROI and optimise future marketing efforts.

• Stay up-to-date with the latest marketing trends, tools, and technologies to keep the brand at the forefront of the industry.

Stakeholder Management and Communication

• Collaborate with the other teams, such as design and product teams to ensure marketing initiatives align with product launches and seasonal collections.

• Build and maintain relationships with key industry influencers, media outlets, and strategic partners.

• Work closely with internal teams not limited to merchandising, operations & centralised marketing team to ensure that deadlines are met.

We are looking to hire a Business Operations & Enablement Associate to support new hire onboarding, development/upskilling programs, rewards & recognition programs, process & tools documentation, and communications for our regional sales & marketing teams.

The role will report to the Sales Enablement Lead

You Will:

• Develop and execute engaging and informative training materials, presentations, and documentation to bolster enablement efforts. Continuously update and curate training content to uphold accuracy and relevance.

• Facilitate thorough onboarding programs for new team members, furnishing them with essential tools and knowledge for successful integration. Regularly refine onboarding procedures to enhance efficacy and streamline operations.

• Oversee the internal intranet as a centralized repository for team resources and training materials. Maintain its user-friendly interface and comprehensive functionality to serve as an indispensable resource for the team.

• Organize internal meetings and events to foster intra team brainstorming sessions, disseminate company objectives, strategies, plans and results. Work collaboratively across functions to ensure seamless event execution, encompassing logistics, agenda creation, and post-event follow-up.

• Spearhead Rewards & Recognition initiatives to inspire and incentivize internal colleagues. Collaborate cross-functionally to effectively promote these programs.

• Liaising with multiple teams and dealers to ensure customer’s applications are duly completed.

• Provide support to the business development team on their daily BAU, such as disbursement and loan processing.

• Screening of loan documentation, data entry, and maintain data accuracy in the system.

• Follow up with dealers /customers for documentation rework.

• Assist in generating and issuance of Invoices/billing to business partners/customers.

• Potential to cross-train in other product’s support roles.

• To perform ad-hoc initiatives/projects.