Total 4 operations engineer job vacancies in Sales / Marketing category in Singapore

RESPONSIBILITIES:

· Work as part of a team to serve as liaison between business support functions, providing them with knowledge of products and/or of the customers.

· Maintain a thorough understanding for the portfolio of brands responsible for including sales objectives and marketing programs

· Develop and provide guidelines for the yearly trade plans aligned with marketing and sales goals; and adjust brand strategies driven by the Travel Retail channel as well as key consumers in the Regions

· Plan introduction of new product initiatives from launch plan to pricing, assortment, forecast and social & digital strategies

· Communicate marketing plans to key stakeholders through creative marketing and sales presentation

· Provide TRWW and Global Marketing with launch performance report and actionable conclusions

· Provide TRWW and Global Marketing with recommendations on required support tools, promotional activities and product development opportunities specific to Asia Pacific needs

· Optimize portfolio/brand productivity in collaboration with demand planners through annual assortment review and SKUs rationalization exercise in an effort to reduce E&O.

· Participate in monthly business report and any ad-hoc business reporting needs

· Ability to work with a variety of people from various business and cultural background; Develop excellent communication process with all areas of business and stakeholders

· Ability to work and co-ordinate projects in a flexible and fast-changing environment

REQUIRMENTS

· Bachelor’s Degree in Business Management and/or Marketing

(or a related/equivalent discipline)

· A minimum of 8 years’ of Marketing experience in Beauty/Luxury and/or Consumer Goods

· Previous experience in Travel Retail is a plus

· Passion for fragrances

· Experience in developing and managing forecasts

· Excellent presentation, communication and administrative skills

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.

The Marketing Lead is responsible for providing guidance to the Marketing Team by evaluating and developing omni-channel marketing strategies, coordinating brand-building efforts to increase awareness and improve the positioning of all COTY brands to eventually gain market share and achieve both revenue and profitability targets. This role is a pivotal one for the Singapore Team and the incumbent needs to be a strong and empathetic leader, highly collaborative, working closely with key stakeholders, both internal and external.

RESPONSIBILITIES

1. Distribution & Pricing Strategy

· Acts as the guardian of all COTY brands and adhere strictly to our global distribution strategy and competitor adjacency guidelines, protecting the positioning of our brands in the local market to maintain brand equity

· Adhere strictly to new door opening process, starting with obtaining CCO Office approval to working closely with both Global Trade and Global Merchandising Teams from start till end to ensure successful executions

· Ensure that our yearly pricing strategy is competitive and defend when necessary, while monitoring market trends and taking into consideration both external and internal benchmarks to set the right prices for all our products and services, especially for core pillars

2. A&P Budget and P&L Management

· Work closely with the Country Head and Commercial Lead on annual 3-year business plans, ensuring a bottom-up build towards A&P budgets for all brands to achieve both net revenue and retail sales targets

· Manage marketing spends to ensure that they drive the maximum impact and achieve our desired ROI, while remaining compliant with company polices

· Be sharp and highly adaptable when it comes to monthly and quarterly A&P budget landings and be ready to streamline or cut budgets due to business situations or when there is a direct mandate from the Leadership Team

3. New Launches, Repushes & Forecasting

· Guide the team in sizing new product launches accurately, in accordance with Commercial Excellence guidelines and business priorities

· Oversee forecasting of both core pillars and new product launches to ensure optimum weight of business is maintained to drive strategic growth of both product categories and franchises

· Be agile and quick to pre-empt or react to both market and sales trends, executing immediate changes in rolling forecasts to ensure we do not under-forecast and miss out on opportunities, or over-forecast and end up with high excess and obsolete stock inventory

4. 360° Omni Marketing Plans & Brand Building

Media/Digital

· Guide the team and appointed agency to develop plans which are in line with our global media strategy and fashion house license requirements while keeping business priorities, audience profiles and KPIs in mind

· Focus on driving plans which are minimally USD 100,000 investment per campaign to drive greater impact and results

PRIM

· Guide the team and appointed agencies on both short-tail and long-tail PRIM strategies and plans for our priority brands – short-tail impact is necessary for social listening rankings, but long-tail sustenance is crucial for brand longevity

· Ensure strong and distinctive tribes are built for priority brands and maintain collaborative relationships with all key opinion leaders to build long-standing communities of brand ambassadors

· Key focus to be put on social advocacy and user-generated content with key opinion consumers to drive authenticity

CRM

· Embark on crucial first steps to rolling out both official communications programmes (Phase I) and loyalty programmes (Phase II) for priority brands

· Be highly resilient when dealing with various internal and external stakeholders and red tapes during the pre-launch process; work hand-in-hand with ISEA CRM Lead to iron out issues and clear obstacles as we navigate through the complexities with Global CRM, IT and Security Teams

Trade Marketing & Consumer Eventing

· Keep brand desirability and consumers’ tastes and preferences top of mind when it comes to developing trade marketing plans in accordance with channel strategy to drive purchase conversion

· Ensure retail activations are talk-of-town trendsetters, with best-in-class retailtainment and gifting mechanics to achieve sales targets

· Traffic drivers, sampling and new customer recruitment are mandatory for all retail activations

Store Design & Visual Merchandising

· Lead the team on both permanent merchandising (new door openings or renovations, planogram changeovers, etc.) and temporary merchandising (trade/consumer podium activations) projects, ensure global guidelines are met and fashion house approvals are obtained before every execution

· Guide the team for CAPEX budget topics and ensure all fixed assets are properly capitalized for P&L management

· Ensure accurate and timely retro-planning is in place for every major permanent merchandising project in order to meet targeted opening dates

· Ensure all temporary merchandising projects are cost-efficient and profitable

· Navigate through any intricacies and manage any crisis which may arise with both internal teams and external stakeholders such as landlords (malls), retailers and contractors, etc.

5. Stakeholder Management

· Collaborate with the Commercial Lead in the development of strong relationships with key landlords and retailers across all channels and conduct high level negotiations together to deliver successful outcomes and results

· Liaise and network with the broader organisation regionally and globally to develop and drive co-marketing plans together and leverage on best practices – this includes Regional Teams (Asia & ISEA), Global Trade Teams, Global Merchandising Teams, Global Communication Teams and Global Digital Teams

6. People Leadership

· Recruit (when needed), develop, retain and rotate top talents within the organization

· Mentor individuals towards the fulfilment of both personal and business objectives; drive all short, medium and long-term career planning and succession planning conversations including development plans for individuals

· Identify key personnels who are able to assume broader responsibilities and be an advocate for them when it comes to advancement opportunities

· Inspire by setting an example and being a good role model; instil confidence and motivate teammates to deliver their KPIs and set a high standard of performance

Promote a high level of team camaraderie and engagement amongst teammates, ensuring a laser-sharp focus on common goals so that successes are celebrated together, and the team is strongly united to navigate setbacks and find solutions together

REQUIREMENTS

· Bachelor’s Degree in Business Management and/or Marketing (or any related/equivalent discipline)

· Minimally 10 years of relevant Marketing and/or Brand Management experience in Beauty or FMCG industry

· Minimally 5 years of People Management experience and/or has led a team of at least 3 to 5 direct reports

· A strong leader who is able to lead with empathy and recognizes the importance of mentorship

· Has outstanding communication and presentation skills, understands the importance of maintaining utmost decorum in formal and public settings

· Is resilient and agile, able to take on new challenges and adapt to changes

· Has a sharp analytical mind, good in problem-solving

· Has a collaborative mindset and is a team player

· Possesses excellent organizational and timeline management

· Possesses an in-depth knowledge of the Singapore domestic market, preferably someone who already has cemented strong relationships with the key industry players

About the job

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

THE ROLE

Job Title: Digital and CRM Director, SEA & India

Division: Luxury & Consumer Beauty

Employment Type: Full Time

Department: Commercial

Reporting to: Managing Director, India & Southeast Asia (ISEA)

Direct Reports: 5 in Singapore & 4 dotted line reports in local markets (India, Thailand, Malaysia, Singapore)

About The Role

As the Digital and CRM Director, SEA & India, you are contributing to the profitable and sustainable growth of Coty brands by driving digital commerce, Media & CRM excellence in India & Southeast Asia.

You are a core member of the regional ISEA Leadership Team which mission is to grow significantly the COTY Southeast Asia & India business. You have a deep understanding of the regional consumer, retail, digital and e-Commerce ecosystem, social & media platforms & trends and will be responsible for developing and executing consumer centric strategies that engage our brand’s target audiences.

Market includes: Singapore, Malaysia, Thailand & Distributor markets (India, Vietnam, Philippines, Indonesia)

Division includes: Luxury & Consumer Beauty consists of fragrances, skincare, makeup, nail care and body care

Key Responsibilities

Digital-commerce

You are responsible for the profitable growth of Coty’s e/ s/ m-commerce business in India & Southeast Asia, which spans existing and new Pure Players, Marketplaces, Social commerce as well as Brick & Click retailers (hand-in-hand with Sales team). You are collaborating with multi-functional teams organized around the key channel needs of e-commerce, which includes Sales as well as Trade Marketing (i.e. Content/e-Merchandising, CARS, e-Retail Media, etc).

• Define the regional e and s-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-retailers’ strengths and opportunity areas, as well as the business units’ overall priorities, incl. online distribution expansion (SDA & FH compliant).
• Work collaboratively with the local market Marketing & Sales teams, local enablers (supply chain, transport, finance) & agencies and Global teams to ensure consistency & high-level execution to drive e-com performance.
• Budgeting & ownership of d-com KPI’s (NR, C1, C2, % penetration online, ROAS). Ownership of Pure Players P&L’s, incl. trade spends and media budgets.
• Secure strong JBPs with key e-retailers and execute them with operational excellence.
• Advising and working closely together with local market teams to accelerate share of business and share of market of retailer.com and local d-com initiatives by retailers. Establish a strong and sustainable omni-channel approach in terms of promotions, animation calendars and new product online launch initiatives and sales driving
• Ensure perfect store high score (CARS: Content, assortment, ratings and reviews and search) by guiding local teams to operate and manage digital shelf.
• Articulate the key needs of e-commerce back to the key stakeholders in global teams.
• Watch the market/technology trends and spot potential evolutions in line with business opportunities and work with the Global team to bring to life for the region.
• Own regional innovations & new initiatives such as s-commerce that will accelerate our online business growth.
• Recruit, develop and manage the teams; ensure development of expertise and know-how and support organizational changes.
• Management of 2 people + 4 dotted lines.

Paid Owned Earned Media

You are responsible to drive paid, earned and owned media performance across Southeast Asia and India by developing winning, consumer centric digital, media and advocacy campaigns in close collaboration with global digital teams & local markets.

• Strategic planning and execution of advocacy strategy, Media campaigns, ongoing optimizations and investment strategy across diverse advertising channels such as Meta, Tiktok, Google, etc.
• Collaborate closely with media agencies, country teams & global digital media team to ensure alignment of media campaigns with business goals & brands guidelines.
• Monitor campaign effectiveness, analyse data, and offer insights for enhancing ROI.
• Persistently conduct testing and experimentation involving various ad formats, targeting choices, and creative tactics.
• Guarantee the respect off all Fashion Houses guidelines.
• Develop and execute best in class owned social media strategies to enhance brand awareness, engagement, and lead generation through social media channels, including but not limited to Facebook, Instagram, Tiktok and LINE. Drive new initiatives with up-to-date knowledge on the latest social media trends, monitor competitor activities and industry developments in SEA markets.
• Develop & implement the advocacy and influence strategy, provide social listening insights & guidance on identifying, recruiting & sustaining influencers, ensuring alignment with brands requirements and campaigns objectives. Partner with local marketing teams to drive best practices of leveraging influencers as part of the social content ecosystem.
• Effective tracking of ROAS & KPIs to improve Earned Media across brands.
• Management of 2 people.

CRM

Drive the profit growth of brands client’s database by developing a strong omnichannel CRM strategy to improve doors productivity, client’s activation and LTV.

• Drive action plan identifying our key gaps vs competition and plans to reach productivity increase by door. Be the source of centre of excellence to provide global with the regional competitive landscape.
• Create a seamless client experience with the development of new digital channels (chat & shop, etc.).
• Roll out clienteling & loyalty in collaboration with the global & IT team and local retail teams to enable data collection & one-to-one communications with the brand BA’s.
• Implement processes, ways of working & systems across SEA markets. Execute the CRM strategy for SEA markets with excellence in line with global guidelines.
• Responsible for overseeing all aspects of data management and ensuring that data is properly managed to support the organization’s objectives in collaboration with IT & legal teams.
• Management of 1 direct report.

CRITICAL SUCCESS FACTORS

• Open and accessible Leadership style, with the ability to consistently achieve positive results.
• Strong analytical skills to draw insights and suggestions.
• Comprehensive digital marketing skills, with specific expertise on driving traffic to e-retail and sales conversion.
• Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enrol them in support of strategies.
• Negotiating skills with the ability to influence.
• Ability to work effectively within a fast paced, complex matrix and changing environment.
• Ability to develop reporting staff to full potentials and to build leaders for the future.

Qualifications & Experience

• 10+ experience in digital-commerce, omni-channel acceleration with proven results to successfully grow businesses on-line.
• Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail, brand and CRM strategies.
• Affinity with Beauty, FMCG or Luxury
• Able to spot opportunities and turn opportunities into concrete actions fast and with integrity
• Relevant degree in Business or a related discipline.

About The Role

Reporting into the VP, TR Asia Pacific, Marketing Director of TR Asia Pacific is responsible for delivering top and bottom line business goals and results as well as ensuring go-to-market executional excellence, including products, BA services and training, in store visibility, and retail experience that develop an innovative and industry-leading consumer journey in travel retail channel cross Asia Pacific regions.

He/she has to partner the VP, TR APAC to set up long term vision of full portfolio strategy, cross fragrance, makeup and skincare as a 3 axis beauty house in the APAC region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.

He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.He/she shape the brands’ strategies and plans, in the APAC region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands’ programs to local TR consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities

He/she leads talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair

Responsibilities

Brand Management

• Preserve Luxury brands equity & DNA with local relevance in each country
• Shape and execute a winning growth strategy
• Lead strategic market and portfolio analysis as well as identifying growth opportunities.

Marketing Strategy

• Drive the transformation into a digital-first organization
• Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world.
• Ensure the right programs and investment decisions are made
• Lead impeccable consumer experiences for all channels
• Responsible for future market launches to ensure every market launches strong and stays strong.

Retail Excellence

• To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention
• Lead Luxury brands’ service models and merchandising formats by channel
• Implement the omni-channel strategy and develop necessary capabilities.
• Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel.
• Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
• Infuse creative inspiration into every element of the consumer experience

Human Resource Development

• Identify, build, and develop essential capabilities to deliver results while remaining agile
• Actively lead and engage in talent development in order to create high-performing talent
• Encourage leadership and creativity from every chair.
• Leverage individual strengths and leverage all levels of talent

Requirements

Industry Experience

• Luxury Beauty
• Must have Skincare experiences on top of Makeup and Fragrances
• Minimum of 10 years of experience in the abovementioned industry/segment

Market Experiences

• Have built solid local operation experience (Min. of 7 years)

Competency

• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
• Strong regional/ global mindset
• Strong understanding of local operations, its strengths and challenges
• Entrepreneur leadership
• 360 Marketing Experience
• P&L Management
• Retail Excellence Knowledge
• Retail Operation Knowledge
• Digital & Social Media Marketing Experience
• Portfolio Management Experience