A Marketing Planner is responsible for developing and executing marketing plans and strategies to achieve business goals. Their job description typically includes:
1. **Strategy Development:** Collaborating with marketing and business teams to create comprehensive marketing plans aligned with company objectives.
2. **Market Research:** Conducting market research to identify target audiences, trends, and competitive landscapes.
3. **Budget Management:** Managing marketing budgets and allocating resources effectively to maximize ROI.
4. **Campaign Planning:** Developing and coordinating marketing campaigns across various channels, such as digital, print, social media, and events.
5. **Content Strategy:** Overseeing content creation and distribution, including website content, blog posts, social media updates, and advertising materials.
6. **Data Analysis:** Analyzing marketing data and performance metrics to evaluate the effectiveness of campaigns and making data-driven decisions.
7. **Timeline Management:** Creating project timelines, setting deadlines, and ensuring that marketing initiatives are executed on schedule.
8. **Collaboration:** Working closely with cross-functional teams, including sales, design, and product development, to ensure a unified marketing strategy.
9. **Marketing Tools:** Utilizing marketing software and tools for tasks such as email marketing, customer relationship management (CRM), and analytics.
10. **Reporting:** Preparing regular reports to communicate the status and outcomes of marketing activities to stakeholders.
11. **Adaptation:** Staying up-to-date with industry trends and adjusting marketing plans accordingly to remain competitive.
12. **Problem Solving:** Addressing challenges and issues that arise during marketing campaigns and finding solutions to optimize results.
13. **Communication:** Effective communication skills to convey marketing strategies and results to both internal and external stakeholders.
14. **Compliance:** Ensuring marketing activities adhere to legal and ethical standards, including data protection and advertising regulations.
15. **Measurement:** Setting key performance indicators (KPIs) and measuring marketing success against these metrics.
A successful Marketing Planner combines creativity, analytical skills, and strategic thinking to drive business growth through effective marketing initiatives.
Lastly, since approximately 50% of the time, the working language in this role will be Mandarin (both written and spoken), as we frequently liaise with Chinese counterparts and clients. We want to ensure this requirement aligns with your comfort and abilities.
