Total 2 research assistant job vacancies in Sales / Marketing category in sg north west

A DAY IN A LIFE

As a start up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to do:

• Market Analysis: conduct thorough market research to understand the target country's demographics, cultural nuances, and consumer behavior based on the Sales/ BD teams strategy
• Localization and Adaptation: tailor marketing messages, content, and creative elements to align with local preferences, language, and cultural sensitivities
• Channel Selection: identify and leverage effective marketing channels and platforms that are widely used and trusted within Singapore (online and offline)
• Execution: plan and execute local campaigns (both online and offline) to support the local Sales and BD team to reach their relevant customers & support the sales process
• Community work: build and maintain a relationship personally and as Teleport with our local customer community (largely B2B space) in the transport/ logistics/ air freight space
• Data-Driven Optimization: implement robust data analytics to measure campaign performance, monitor key performance indicators (KPIs), and make informed, data-driven decisions
• Compliance : ensure compliance with local marketing regulations and standards. Provide customer support in the local language and time zone
• Alignment: build a strong relationship with our central marketing team based in KL to leverage the strategic elements, brand guidelines and resources available to support you in your work
• Continuous Improvement: iterate and optimize strategies based on customer feedback, performance metrics, and evolving market dynamics. Stay agile and adaptive to maximize results over time

SKILLS

These are minimum-requirement skills and a ‘must-have’ for the role: (If any, otherwise you can skip)

• Proficiency in data analysis is crucial for assessing campaign performance, understanding consumer behavior, and making data-driven decisions
• A strong understanding of digital marketing channels, including social media, search engine optimization (SEO), paid advertising, and email marketing
• Strong written and verbal communication skills are essential, especially if dealing with content creation, localization, and customer support

QUALIFICATIONS & EXPERIENCE

• A bachelor's or master's degree in marketing, business, communications, or a related field is often beneficial. However, practical experience and skills are highly valued.
• An appreciation for cultural differences and the ability to adapt marketing strategies to align with local preferences and customs.
• Previous experience in adapting marketing materials for different regions, including language localization and cultural nuances.

About Us 

Refract Technologies is a family of 80+ members and growing. We are engineers, game producers, artists and entrepreneurs, all with deep passion and experience in the gaming and technology industries. We’re here as veterans from the likes of Electronic Arts, Ubisoft, Unity, IGG, Gumi, XII Braves, Creative Technologies & more. 

Our vision is to extend human experience beyond reality through innovations in gaming and entertainment. We are game changers. 

The Role 

As the Assistant Marketing Manager at Refract Technologies, you’ll be responsible for curating engaging touch points across all outward facing channels. This role will see you flexing the full spectrum of your marketing muscles - between proposing and executing successful campaigns, defining timelines, collaborating with other internal product and corporate development teams, and getting your hands on creating all manner of marketing materials as well. 

If you’re a jack of all trades, with a flair for presentation and processes - we’d love to speak with you! 

Responsibilities

Digital Marketing 

• Design and implement comprehensive digital marketing strategies to enhance brand presence and user engagement. 
• Manage paid advertising campaigns across various platforms, ensuring optimal alignment with marketing goals. 
• Collaborate within an agile team environment to develop cohesive marketing strategies. 

Performance Marketing 

• Analyse campaign performance using metrics such as CPA, CTR, and CPC, and adjust strategies for maximum efficiency. 
• Conduct A/B testing to refine approaches for improved campaign results. 
• Efficiently manage budgets to maximize ROI and meet financial objectives. 

Conversion Optimisation 

• Analyse and optimize conversion funnels to boost sales and marketing efficiency. 
• Implement strategies to enhance funnel performance, driving increased conversions. 
• Work closely with sales teams to align marketing tactics with sales goals. 

SEO and Content Production 

• Develop and execute SEO strategies to improve organic search visibility. 
• Perform keyword research and optimize content for better search rankings. 

• Manage content calendars and lead the production of high-quality content, utilizing tools like Adobe Photoshop and Premier. 
• Create visually compelling marketing materials and digital content. 

Reporting and Analytics 

• Use analytics tools to track and report on campaign performance, providing insights and recommendations. 
• Regularly report to management on the results and ROI of campaigns. 
• Keep abreast of digital marketing trends and technologies, continually refining marketing strategies. 

Skills and Experience Required 

• Bachelor’s degree in Marketing, Business, or a related field. 
• At least 3 years of experience in digital marketing, with a strong focus on performance marketing. 
• Proficiency in SEM, SEO, Social Media Marketing, and content production. 
• Experience with content production tools such as Adobe Photoshop and Premier. 
• Strong understanding of digital marketing metrics and analytics tools. 
• Experience with A/B testing and conversion optimization. 
• Excellent communication skills and the ability to work collaboratively in a cross-functional team. 
• Creative thinking and problem-solving abilities, with the capacity to manage multiple projects in a dynamic, agile environment.