The Opportunity
In the role of Asia Marketing Director, you will be responsible for developing, executing and optimizing the Digital Experience marketing plans that deliver country-level pipeline results and executive engagement programs that enrich the Adobe brand across Asia (Singapore, Korea, Thailand and Greater China). You will partner with sales leaders and your team to assess existing and emerging opportunities in developing your go-to-market plans. You will work together with the regional marketing team to develop annual and quarterly plans that deliver vertical, partner, segment and lifecycle results required to achieve targets. You and your team will be accountable for delivering all aspects of the marketing plan across Digital Experience products working in coordination with regional digital and production teams. Organizational and executional skills, communication and teamwork will be key to success in this role. With limited guidance you will know what to do, when to do it and how to get each task done.
What you’ll do
Strategy
Establish strategy and multi-year marketing plans that achieve sales pipeline targets for Asia based on Adobe’s business and worldwide objectives. Provide counsel and insights to the APAC regional marketing team on the design of marketing initiatives relevant for the Asia market. Developing a deep understanding of your customers, country business environments and Adobe products/strategies will be keys to establishing plans that yield success in each country.
Establish annual plans (and optimize quarterly) that deliver country-level sales pipeline targets for Asia that achieve vertical, customer segment, and solution goals. Plans will encompass physical/virtual events and digital activation across direct relationships and our partner eco-system. As digital capabilities scale across the region, implementing innovative marketing approaches to improve return on marketing spend will be critical to success.
Brand leadership
Position Adobe as a thought leader in helping businesses become experience businesses in Asia. Work with the regional campaign, experience and executive engagement teams and with the local communications team to position Adobe as leading the future of marketing and customer experience. Bring the One Adobe story to market across all marketing touch points and be a change leader across Asia to drive a unified cross-cloud approach in the country marketing strategies.
Operational Excellence
Implement and ensure strong adoption of a business management systems that allows you to manage a predictable, cohesive and successful marketing team. This will include regular meetings, consistent reporting, strong controls / budget management and execution rigor.
Drive Innovation
Introduce new marketing approaches, processes and optimization techniques to better connect with customers in meaningful ways and thereby achieve results. You will proactively incorporate changes into your planning and work with the regional team to both request and adopt change.
Manage Your Team
Select talent, develop, nurture your team and retain critical talent
What you need to succeed
- 15+ years experience in Enterprise Marketing, preferably in the technology or software industry (knowledge of Adobe products preferred).
- Strong people manager with experience managing virtual team members.
- Proven success in developing customer-focused, multi-year marketing strategies including deployment, measurement, evaluation of return and optimization using innovative approaches.
- Outstanding leadership, interpersonal communication and experience working across matrix organizations (working effectively with regional marketing, sales, operations and external agencies will be keys to success).
- Motivated and adaptable individual with exceptional organizational skills
- Resourcefulness and ability to anticipate issues and work through them, proactive nature
- Exceptional ability to multi-task, delegate and prioritize work under critical deadlines.
- Excellent written and verbal communication & interpersonal skills
- Great follow through and attention to detail
- Ability to be flexible to thrive in a very fast-paced and ever-changing environment
- Experience working in an international organization preferred.
- Multilingual – can be an added advantage.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
